Month: October 2009
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Email
Constant Contact Unveils Event-Marketing Tool
Constant Contact yesterday announced Constant Contact Event Marketing, a service the e-mail marketing software-on-demand provider claims will help small businesses and organizations professionally promote and manage registrations and RSVPs for their events.
Small businesses, associations, and non-profits can use Constant Contact Event Marketing to manage event promotion, communicate with invitees and registrants, and capture and track registrations and payments – all in a single tool, Constant Contact said in a statement.
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Email
Stupid Advocacy Watch: CAUCE Should Know Better
The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that employs what has to be some of the silliest reasoning in the history of Internet advocacy.
Wait a second. What? What was that? Oh yeah. Right.
CORRECTION: The Coalition Against Unsolicited E-mail has sent a letter to Canadian Prime Minister Stephen Harper supporting the passage of Canadian anti-spam bill C27 that
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Email
Stupid Sales Pitch Watch: Psst… Wanna Buy a Domain?
A spam e-mail arrived in my inbox last week from someone calling himself Robert Chandler offering the domain AffluentConsumers.com for sale for
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Email
Why Opt-In Shouldn’t be Law
Many experts lately have been decrying efforts to kill or gut an anti-spam bill working its way through the legislative process in Canada.
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Agencies
Cheez Doodles UGC Contest Lets Kids Interact with Mascots via Augmented Reality
Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out.
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Volkswagen Leans on Smartphones to Buzz New Model
Volkswagen is building buzz for the release of its 2010 GTI with a campaign that relies heavily—and so far, solely—on getting the car built into a racing game designed for the iPhone
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Agencies
Neuromarketing: What the Human Brain Means to Your Campaign
Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.
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Chicago Agency Upshot Acquires Digital Firm
Upshot, a Chicago-based marketing agency, will acquire its long-time partner Emerge Digital, a Naperville-based interactive agency Terms of the acquisition were not released.
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InfoGroup Creates Nonprofit Unit
InfoGroup, formerly InfoUSA, has merged its May Development Services and Triplex into InfoGroup Nonprofit.