Targeting Institutional Names in a Consumer Prospect Universe

|  by Chief Marketer Staff

Most business-to-consumer direct marketers do their prospect merge/purges at the family level; that is, both the physical location and Surname must be the same for a duplicate situation to exist. This is because the cost-effective strategy for most of them is to send just one piece into a household at a time.

Kindle Leads Stellar Quarter For Amazon

|  by Chief Marketer Staff

Amazon.com generated third quarter net sales of $5.45 billion, up 28% from $4.26 billion from third quarter 2008. The online retailer’s operating income jumped 62% to $251 million, compared with $154 million a year ago. Its net income increased 68% to $199 million in the third quarter, compared with net income of $118 million in…

Cash For Clunkers “Mixed Blessing” In Autobytel’s Third Quarter

|  by Chief Marketer Staff

While automobile dealers received a boost from the “Cash for Clunkers” federal vehicle trade-in program, one major direct marketer’s praise for the effort was decidedly muted. Autobytel, which provides prospect leads to a network of dealers, indicated the total number of dealers taking advantage in its offerings declined during the third quarter.