Letters to the Editor

|  by Chief Marketer Staff

Steve Kalsch, Dustin Wilson and Bill Cartwright of XP Innovation, LLC take strongly worded exception to UPS’s new sampling and promotions program. Does it, as they claim, threaten to circumvent list broker functions and provide unwelcome access to hotline customers? Their arguments follow.

October/November Issue 2009

|  by Chief Marketer Staff

Coldwell Banker is Rebuilding Home Selling on a Web 3.0 Foundation; Marketers Need to Make Peace With Twitter; Is Targeted Advertising a boon or a privacy violation waiting to happen?