Month: October 2009
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Agencies
Ohio High Court Fines So-Called Living Trust DMers
The Supreme Court of Ohio has fined two companies and their owners nearly 6.4 million of $6,387,990 against two companies and their co-owners for allegedly illegally direct marketing living trusts and other estate planning documents.
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Agencies
Meet the Broker: Kathy Duggan-Josephs
Today we meet Kathy Duggan-Josephs, vice president of multichannel marketing at RMI Direct Marketing, a post she has held since June 2008 when RMI acquired her firm D-J Associates, which she opened in 1981.
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Agencies
“Wild Things” Hit the Streets of New York City
New York City this week is running its largest film partnership to date with Warner Brothers Pictures around the launch of the film “Where the Wild Things Are”
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Agencies
Stores See a Slight Uptick in September Sales: NRF
Retail sales perked up slightly in September as consumers shopped for back-to-school sales amid comfortable weather
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News Briefs
CONAGRA FOOD’S: has unveiled a new, free iPhone application for its Parkay brand that uses voice-to-animation technology to bring the brand’s iconic “Talking Tub” to life
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Jon Fondy and Kevin DeVincenzi interview email industry experts
Jon Fondy and Kevin DeVincenzi interview email industry experts and referee heated debates on weekly internet radio show “Inboxed”, the new weekly series that “shows listeners how to deliver on email marketing strategies without going postal” is now available on the iTunes Podcast Directory. The weekly series airs live on WebmasterRadio.FM Wednesdays at 5pm Eastern/2pm Pacific.
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Unofficial AdTech Pre-Party Attracts Additional Sponsors
Unofficial AdTech Pre-Party Attracts Additional Sponsors for the “No Bull Party” featuring the only Bikini Bull Riding Contest in NYC.
Unique sponsorship opportunities attract “FRIENDS OF XY7” to get involved for the most outrageous party for the 3rd year in a row. -
Free Diapers and the Future of Incentivized Marketing
It turns out that you can learn a lot from an offer for free diapers. For us, that journey into free diaper land helped cement a belief surrounding the email submit space – that not only is there continued consolidation but that the…
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Free Diapers and the Growing Barrier to Entry
If you had asked us in 2004 if email submit offers would still exist in 2009, we would have bet money against it. Fortunately, we didn’t bet money because we would have lost. For reasons outlined in our overview of the incentivized…
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Online Marketing Works Well in the UK
According to the AT Internet Institute, more than half of the visits to Web sites in the U.K. using online marketing campaigns come from these very campaigns.
