Stores See a Slight Uptick in September Sales: NRF

Posted on by Chief Marketer Staff

Retail sales perked up slightly in September as consumers shopped for back-to-school sales amid comfortable weather.

Retail sales (which exclude automobiles, gas stations, and restaurants) increased 0.5% from August, but fell 1.5% year-over-year, according to the National Retail Federation.

Consumers also spent money on fall apparel and other discretionary purchases.

“Retail is not out of the woods yet, but consumers felt comfortable enough last month to spend on more than just necessities,” Rosalind Wells, NRF chief economist said in a release. “As we head into the essential fourth quarter, retailers will likely continue aggressive promotions and discounts to bring people back into stores.”

September retail sales released by the U.S. Commerce Department show total retail sales (which include non-general merchandise categories such as autos, gasoline stations and restaurants) decreased 1.5% from the previous month and 5.4% year-over-year, NRF said.

Thanks to cooler weather, Labor Day sales and a final push for back-to-school shopping, clothing and clothing accessories stores sales increased 0.5% from August but decreased 0.4% year-over-year. Electronics and appliance store sales were flat from the previous month and decreased 9.9% over last year. Health and personal care store sales also saw solid growth with sales increasing 0.8% seasonally adjusted from last month and 3.3% unadjusted year-over-year. Sporting goods, hobby, book and music stores sales also increased, with sales rising 0.1% adjusted over last month and increasing 2.9% unadjusted year-over-year.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!