Mobile Marketing: How does your strategy stack up?
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Zeta Invites Charities to Apply for Free Marketing
Zeta Interactive today put out a call for charities to apply to be selected to receive free marketing services.
Stupid ESP Watch Part II: Great Points
Matt Blumberg, CEO and chairman of e-mail deliverability firm Return Path, was kind enough in a blog post last week to give praise and link to a piece that appeared here criticizing e-mail service providers who claim to have high e-mail delivery rates.
Half of E-mail Marketers Segment by Clicks: Forrester
The good news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute. The bad news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.
Three Evil Words
Pssst. Wanna know how to spot an e-mail list pitch that
Dannon to Pay Yogurt Buyers $35 Million in Settlement
The Dannon Co. settled a class action lawsuit Friday over false advertising claims for its Activia and DanActive products
Pink Produce Promo Returns for Cancer Awareness Month
Next month, for the fourth consecutive year, a large swath of the country’s produce brands will launch a campaign to drum up charitable support for local affiliates of the Susan G. Komen for the Cure cancer-awareness effort with cause marketing
House Party Hires Former Jupiter Exec as VP Analytics
Experiential marketing company House Party has hired digital marketing expert Peter Storck as senior vice president of community and analytics, a new post
News Briefs
STARZ ENTERTAINMENT: has promoted Kelly Bumann to the newly created position of senior vice president, consumer marketing. Bumann previously worked as vice president
A Dozen Applications for Social Media
Many marketers employ a wide range of effective approaches while, despite the super-sized growth, others have not yet leveraged social media. Consider these 12 ways companies leverage social media to build relationships and drive sales:
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