Month: September 2009
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KnowledgeBase Launches Premium Change Of Address Offering
KnowledgeBase Marketing has introduced Premium Change of Address (COA), a suppression or new address service.
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Agencies
Direct Profitable Amid Rough Quarter For Gander Mountain
Gander Mountain, a retailer which offers outdoor activity supplies, apparel and footwear, generated $248.4 million during its second quarter, down from $252.9 million in second quarter 2008.
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DMA Offers Free Event For Unemployed Marketers
The Direct Marketing Association will host a networking event for DMers who are in between jobs and conducting employment searches.
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Martin Reidy Named President of Meredith Integrated Marketing
Meredith Corp. has named Martin F. Reidy president of Meredith Integrated Marketing.
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Prerecorded Telemarketing Calls Now Need Written Permission
Prerecorded commercial telemarketing calls to consumers are now prohibited by the Federal Trade Commission, unless the marketer has obtained written permission from targets wishing to receive such calls.
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Email
Jordan Cohen Joins Pivotal Veracity
E-mail industry veteran Jordan Cohen has signed with Pivotal Veracity as the deliverability consultancy
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Email
Smart PR Watch: A No-B.S. Reputation Save
An incident happened on marketing blog Web Ink Now last week that is a textbook case of how to handle bad PR online.
According to Web Ink Now
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Email
A Bad Gmail Rising
While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders, Google
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Agencies
Say Cheese, Year ‘Round: Beating the Seasonal Odds
Just like actors who get over being identified with an iconic role-think Melissa “Half Pint” Gilbert or Adam “Batman” West-products can also get typecast as “seasonal”