Checklist for Staging Big City Events
The pain is still fresh in many Yankee fans' minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of 250 pairs of free tickets to the opening day game
Listline e-Newsletter 9/01
Chilcutt Direct Marketing is now managing this file which names 94,254 last-12-month inquirers
Captain Morgan Voicemail Tool Pranks Friends
Captain Morgan rum has added another element to its multi-million dollar “Calling all Captains” campaign: A customizable voicemail tool that lets people send goofy calls to friends
Women Use Social Nets, but Not to Meet Brands: Survey
Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels
KFC Offers Boaters Drive Thru Sampling
Over the weekend, KFC made an attempt to put a new spin on the drive thru restaurant. It opened shop with a limited menu on a boat floating around Lake Michigan where boaters
7-Eleven Narrows 70 Video Submissions to 28 for a Public Vote
7-Eleven has received about 70 videos for its music video promotion and has narrowed the field to 28. The public this month votes for a winner
News Briefs
POPEYES LOUISANA KITCHEN: has launched a nationwide consumer-generated photo contest, “Get Some Wings and Get Away” to coincide with its wings promotion
Toronto Man Fined $2 Million For Mailing Fake Promotions
A Toronto man who sent out millions of deceptive direct mail promotions to consumers has pleaded guilty to offenses under the Competition Act and will pay $2 million.
Robin Raff Named ECI Healthcare’s Strategy Director
Expert Communications, Inc., a direct marketing agency, has appointed Robin Raff to the position of director of strategy for its healthcare practice, ECI Healthcare.
Pete Mehr Promoted To Strategy Position In Merkle’s Healthcare Operation
Database agency Merkle has named Pete Mehr chief strategy officer of its healthcare marketing practice.
