This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be honored during an awards party and presentation on OCTOBER 8 at the MUSEUM OF SCIENCE & INDUSTRY in CHICAGO, IL. To register, after Aug. 4 go to www.theproawards.com.
CATEGORY #1 BEST MULTIDISCIPLINE CAMPAIGN
TRUE BLOOD
Agency: Campfire, PHD, …And Company, Ignition, Deep Focus, Behavior, Cornerstone, OMA, Spacedog, Grand Central Marketing?
Client: HBO
OREO DSRL CAMPAIGN
Agency: Kraft Foods
Client: In-House
YAHOO! START WEARING PURPLE
Agency: Yahoo!
Client: In-House
HOW SWEET THE SOUND
Agency: Momentum Worldwide
Client: Verizon Wireless
CATEGORY #2 BEST USE OF EVENT MARKETING (FIVE OR LESS VENUES)
CNN ELECTION COVERAGE
Agency: Civic Entertainment Group
Client: CNN
THE DURACELL POWER LODGE
Agency: Gigunda Group, The Integer Group, Paine P.R., PEP
Client: Duracell
[YELLOW TAIL] VINYL BAR
Agency: Jack Morton Worldwide
Client: Casella Wines
STATE FARM CALL YOUR SHOT
Agency: The Marketing Arm
Client: State Farm
CATEGORY #3 BEST USE OF EVENT MARKETING (MORE THAN FIVE VENUES)
DISNEY PARKS WHAT WILL YOU CELEBRATE? TOUR
Agency: Disney Parks and Resorts
Client: In-House
MEOW MIX THINK LIKE A CAT GAME SHOW
Agency: Grand Central Marketing, Inc.
Client: Del Monte Foods
DRIVE ONE 4 UR SCHOOL
Agency: JWT – Team Detroit
Client: Ford Motor Company
SLIME ACROSS AMERICA
Agency: Oasis
Client: Nickelodeon
CATEGORY #4 BEST VEHICLE-BASED EXPERIENTIAL CAMPAIGN
ENTOURAGE AIR
Agency: Civic Entertainment Group
Client: HBO
U.S. ARMY STRENGTH IN ACTION TOUR
Agency: Momentum Worldwide
Client: U.S. Army
SLIME ACROSS AMERICA
Agency: Oasis
Client: Nickelodeon
MORRIS’ MILLION CAT RESCUE
Agency: Smith Brothers Agency
Client: 9Lives
CATEGORY #5 BEST SAMPLING PROGRAM OR TRIAL RECRUITMENT
THE CHARMIN NYC RESTROOM EXPERIENCE
Agency: Gigunda Group, Inc.
Client: Charmin
[YELLOW TAIL] VINYL BAR
Agency: Jack Morton Worldwide
Client: Casella Wines
READER REVOLUTION
Agency: The AIM Agency
Client: Sony Electronics
LOOK FAB MOMENTS
Agency: Upshot
Client: P&G Canada
CATEGORY #6 BEST CAUSE-BASED PROMOTION
THE RECOVERY PROJECT
Agency: Civic Entertainment Group
Client: A&E Network
DRIVE ONE 4 UR SCHOOL
Agency: JWT-Team Detroit
Client: Ford Motor Company
WARRIORS IN PINK… POWERED BY FORD
Agency: JWT Team Detroit
Client: Ford Motor Company
MORRIS’ MILLION CAT RESCUE
Agency: Smith Brothers Agency
Client: 9Lives
CATEGORY #7 BEST SPONSORSHIP OR TIE-IN CAMPAIGN
OLD SPICE RED ZONE PLAYER OF THE YEAR
Agency: Alloy Media + Marketing
Client: P&G
ACUVUE DID YOU SEE THAT?
Agency: Momentum Worldwide
Client: Johnson and Johnson/Acuvue
AT&T TEAM USA SOUNDTRACK
Agency: The Marketing Arm
Client: AT&T
STATE FARM CALL YOUR SHOT
Agency: The Marketing Arm
Client: State Farm
CATEGORY #8 BEST USE OF PUBLIC RELATIONS IN PROMOTION CAMPAIGN
MILK-BONE CELEBRATES 700 DOG YEARS
Agency: Coyne Public Relations
Client: Del Monte Foods
THE GORE-TEX KNOW WHAT’S INSIDE TOUR
Agency: Marketing Werks
Client: W.L. Gore and Associates
PUREX SAVES GREEN
Agency: The Dial Corporation / A Henkel Company
Client: In-House
DORITOS CRASH THE SUPER BOWL
Agency: The Marketing Arm
Client: Frito-Lay/Doritos
CATEGORY #9 BEST USE OF GAMES, CONTESTS, AND SWEEPSTAKES
FILL THE PLANE
Agency: GMR Marketing
Client: Orbitz
MEOW MIX THINK LIKE A CAT GAME SHOW
Agency: Grand Central Marketing, Inc.
Client: Del Monte Foods
THE DARK KNIGHT $10K GIVEAWAY
Agency: Momentum Worldwide
Client: Domino’s Pizza
DORITOS CRASH THE SUPER BOWL
Agency: The Marketing Arm
Client: Frito-Lay/Doritos
CATEGORY #10 MOST INNOVATIVE COMMUNICATION STRATEGY
TRUE BLOOD
Agency: Campfire, PHD, …And Company, Ignition, Deep Focus, Behavior, Cornerstone, OMA, Spacedog, Grand Central Marketing?
Client: HBO
THE DURACELL POWER LODGE
Agency: Gigunda Group, The Integer Group, Paine P.R., PEP
Client: Duracell
MEOW MIX THINK LIKE A CAT GAME SHOW
Agency: Grand Central Marketing, Inc.
Client: Del Monte Foods
POLAR BEARS ON THE THAMES
Agency: Taylor Herring PR
Client: UKTV Eden
CATEGORY #11 BEST INTERACTIVE/WIRELESS PROMOTION
INTERACTIVE AQUARIUM
Agency: Arnold Worldwide
Client: Carnival
PEDIGREE MILLION DOG MOSAIC
Agency: Catapult Action-Biased Marketing
Client: Mars Pet Care US
AT&T TEAM USA SOUNDTRACK
Agency: The Marketing Arm
Client: AT&T
DORITOS THE QUEST
Agency: The Marketing Arm
Client: Frito-Lay/Doritos
CATEGORY #12 BEST MULTICULTURAL/ETHNIC CAMPAIGN
HUGGIES AND PULL-UPS “EL TREN DE VIDA DE MAMÁ”
Agency: MASS Hispanic Marketing
Client: Kimberly-Clark
SCOTT DICHOMANIA!
Agency: MASS Hispanic Marketing
Client: Kimberly-Clark
HOW SWEET THE SOUND
Agency: Momentum Worldwide
Client: Verizon Wireless
AT&T TEAM USA SOUNDTRACK
Agency: The Marketing Arm
Client: AT&T
CATEGORY #13 BEST CAMPAIGN TARGETING A MICRO AUDIENCE
MEOW MIX THINK LIKE A CAT GAME SHOW
Agency: Grand Central Marketing, Inc.
Client: Del Monte Foods
UR VOTES COUNT
Agency: Grand Central Marketing, Inc.
Client: General Growth Properties, Inc.
INTERNATIONAL TRUCK STOP
Agency: Legacy Marketing Partners
Client: Navistar, Inc.
DORITOS UNLOCK THE XBOX
Agency: The Marketing Arm
Client: Frito-Lay/Doritos
CATEGORY #14 BEST CAMPAIGN GENERATING BRAND AWARENESS
MEOW MIX THINK LIKE A CAT GAME SHOW
Agency: Grand Central Marketing, Inc.
Client: Del Monte Foods
DRIVE ONE 4 UR SCHOOL
Agency: JWT – Team Detroit
Client: Ford Motor Company
HOW SWEET THE SOUND
Agency: Momentum Worldwide
Client: Verizon Wireless
AT&T TEAM USA SOUNDTRACK
Agency: The Marketing Arm
Client: Frito-Lay/Doritos
CATEGORY #15 BEST LOYALTY PROGRAM OR SHOPPER REWARDS PROGRAM
FEED THE SENSES
Agency: Arc Worldwide
Client: Nestle Purina
THE DARK KNIGHT $10K GIVEAWAY
Agency: Momentum Worldwide
Client: Domino’s Pizza
MY COKE REWARDS
Agency: The Marketing Store
Client: Coca-Cola
MILLER HIGH LIFE EXTRAS
Agency: Upshot
Client: MillerCoors
CATEGORY #16 BEST DEALER, SALES FORCE OR BUSINESS-TO-BUSINESS CAMPAIGN
FROM SWEDEN WITH LOVE TOUR
Agency: Arnold Worldwide
Client: Volvo Cars of North America
CNN GRILL
Agency: Civic Entertainment Group
Client: CNN
DRIVE ONE 4 UR SCHOOL
Agency: JWT – Team Detroit
Client: Ford Motor Company
HEROES HAPPEN HERE
Agency: OPTS Ideas
Client: Microsoft Corporation
CATEGORY #17 BEST USE OF P-O-P
THE USPS INNOVATION CENTER
Agency: Draftfcb
Client: U.S. Postal Service
‘KAHLÚAS “HOLIDAY FIT FOR KINGS”
Agency: Marketing Drive
Client: Pernod Ricard, USA
STIR UP A ROYAL ADVENTURE
Agency: The Zucconi IDEA Agency, Inc.
Client: Campbell Soup Company
CATEGORY #18 BEST USE OF VIRAL MARKETING IN A PROMOTION CAMPAIGN
CARD FOR AFRICA
Agency: Arc Worldwide
Client: Hallmark
TRUE BLOOD
Agency: Campfire, PHD,…And Company, Ignition, Deep Focus, Behavior, Cornerstone, OMA, Spacedog, Grand Central Marketing?
Client: HBO
PEDIGREE MILLION DOG MOSAIC
Agency: Catapult Action-Biased Marketing
Client: Mars Pet Care US
BATTLE OF THE BANDS & THE QUEST FOR THE CRYSTAL
Agency: ESPN
Client: Paramount
CATEGORY #19 BEST PREMIUM-BASED PROMOTION
AMERICAN EXPRESS WISHLIST
Agency: Digitas
Client: American Express
PEBBLES BIG TASTE ADVENTURE BENEATH BEDROCK IN 3-D
Agency: Eastwest Marketing Group
Client: Post Foods
MERRY GIVING BLACK FRIDAY HOLIDAY EVENT
Agency: Momentum Worldwide
Client: General Growth Properties
THE DARK KNIGHT $10K GIVEAWAY
Agency: Momentum Worldwide
Client: Domino’s Pizza
CATEGORY #20 BEST RETAIL/CO-MARKETING CAMPAIGN
GAMESTOP GUITAR HERO
Agency: The Marketing Arm
Client: GameStop
UR VOTES COUNT
Agency: Grand Central Marketing, Inc.
Client: General Growth Properties, Inc.
PUFFS PLUS ON-PACK
Agency: Saatchi & Saatchi X
Client: Procter & Gamble
AC/DC ALBUM LAUNCH
Agency: Arnold Worldwide
Client: Walmart
CATEGORY #21 BEST CAMPAIGN ON A BUDGET (UNDER $250,000)
31 DAYS OF THE DRAGON
Agency: Buzz Corps, Inc.
Client: HP
CNN COMMUNITY OUTREACH
Agency: Civic Entertainment Group
Client: CNN
THE STANLEY WORKS EXPERIENCE
Agency: Gigunda Group, Inc.
Client: Stanley Works
LU CAFÉ
Agency: Pierce Promotions
Client: Kraft LU Biscuits
CATEGORY #22 BEST IDEA OR CONCEPT
TRUE BLOOD
Agency: Campfire, PHD,…And Company, Ignition, Deep Focus, Behavior, Cornerstone, OMA, Spacedog, Grand Central Marketing?
Client: HBO
CNN GRILL
Agency: Civic Entertainment Group
Client: CNN
THE DURACELL POWER LODGE
Agency: Gigunda Group, The Integer Group, Paine P.R., PEP
Client: Duracell
YAHOO! PURPLE PEDALS
Agency: Yahoo!
Client: In-House
CATEGORY #23 BEST CREATIVE
TRUE BLOOD
Agency: Campfire, PHD,…And Company, Ignition, Deep Focus, Behavior, Cornerstone, OMA, Spacedog, Grand Central Marketing?
Client: HBO
[YELLOW TAIL] VINYL BAR
Agency: Jack Morton Worldwide
Client: Casella Wines
HOW SWEET THE SOUND
Agency: Momentum Worldwide
Client: Verizon Wireless
AT&T TEAM USA SOUNDTRACK
Agency: The Marketing Arm
Client: AT&T
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