Month: November 2008
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Commerce Planet to Spin Off Iventa
The board of directors of Commerce Planet Inc., an online marketing services firm, has authorized management to pursue a plan to spin off Iventa, its e-commerce business into an independent publicly-traded company.
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Agencies
Gifts From Foreign Lands: A 1954 Campaign
Return with us now to that ever more remote year of 1954. Eisenhower was president, the Tonight Show was about to start and mailings were going out for the Around the World Shoppers Club
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Listline e-Newsletter 11/12
Horizon House Publications has appointed Edith Roman Associates Inc. to oversee a list of 82,247 subscribers to Telecommunications magazine.
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7-Eleven Stalks Gamers with Slurpee Code Campaign
7-Eleven, which probably numbers a large number of gamers in its regular clientele thanks to its 24-hour operation, has signed a deal with online game provider Nexon America to roll out a promotion that will drive game-players to Nexon’s free Web game sites.
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Agencies
NBC Makes Big Green Multi-platform Play
NBC Universal is expanding on its ecology awareness campaign, presenting 150 hours of environmental programming on air and online next week.
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Agencies
Citibank Offers Users Backstage Passes
A new holiday sweepstakes from Citibank will give cardholders a chance to experience live music up close, with a sweepstakes run in conjunction with an integrated promotion with artists Mary J. Blige and Nickelback and live music promoter Live Nation.
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Agencies
Free Music Downloads Come with Pizza Hut Web Orders
Hoping to strike up a marketing harmony among millennials, Pizza Hut is pushing online ordering with a free MP3 music download offer.
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TPN Hires Ryan Moore as Creative Director
TPN, a retail marketing agency in the Omnicom network, has hired Ryan Moore as creative director.
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Gartner Sees Huge Potential in Targeted Video Ads
Direct Newsline)—Market researcher Gartner Inc. is projecting that advertising revenues generated from short video clips on Web sites could reach $1.5 billion by 2012.
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Agencies
Ad Specialties Prove their Worth: Study
Ad specialties are proving their worth; remembered by recipients who also gain a more favorable impression of the advertiser on the product, according to a new study by the Advertising Specialty Institute.