Alive and Kicking: Execs Agree that E-mail DM is Sound
If you ever want to rankle e-mail marketers, ask them if e-mail is dead or soon will be. This is one of the questions we asked five industry luminaries
House Money: Coldwell Banker’s ROI System Offers Channel Analysis
If you eavesdrop on calls to an average Manhattan real estate office for an hour or two, you'll notice a pattern. When brokers ask home seekers where
HP Fires Up Dragon
Earlier this year HP's high-powered, relatively high-priced HDX Dragon notebook computer was making little headway against the competition. So the company
MSN Program Engages Weight-conscious Consumers
#9 Best Use of Games, Contests and Sweepstakes MILLION POUND MATCH-UP AGENCY: Mr. Youth CLIENT: MSN/Microsoft Corp. Early this year, MSN.com needed to
American Express gives Away iPhones
# 17 Best Dealer, Sales Force or Business-to-Business Campaign AMEX OPEN PLUM CARD LAUNCH AGENCY: Momentum Worldwide CLIENT: American Express When American
Crunch Time
Come Election Day, one candidate will win all the marbles. And come Inauguration Day, he'll rake in all the chips. A campaign set to launch in late October
Simpson Mania
7-ELEVEN/SIMPSONS MOVIE KWIK-E-MART EXPERIENCE AGENCY: FreshWorks CLIENT: 7-Eleven, Inc. for lovers of sweets it was a dream come true. Racks of pink,
November 1, 2008
November 1, 2008
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