Bass Pro Conversions Skyrocket with Reviews, Browse-Based Offers
Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail, and by sending messages based on Web site visitors
Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail, and by sending messages based on Web site visitors
Less than half of marketers personalize any aspect of their e-mail campaigns and of those, nearly 40% limit personalization to the salutation, according to a study by Responsys.
Earthlink has unequivocally denied an online columnist’s report that the Internet service provider has been failing to deliver as many as nine out of 10 e-mails to its customers.
Some unknown cyber criminals have been hijacking people
Deliverability specialist Spencer Kollas has left messaging service provider Premiere Global Services to start offering deliverability consulting at e-mail technology provider StrongMail.
Douglas Publications LLC has selected MeritDirect to take over management of its vast list portfolio, effective Jan. 1. The Douglas Publications postal and e-mail master files have 355,000 and 160,000 e-mail addresses, respectively.
Microsoft has stopped a British man from selling lists of e-mail addresses, which it alleges were used for spamming, according to reports.
Lenser & Associates has closed its list management division to focus on providing other direct marketing services, as part of a partnership arrangement with Millard Group Inc.
Names in the News Inc. has acquired Pacific Lists Inc. Terms have not been disclosed.
NCO Group Inc., based in Horsham, PA has acquired the assets of Star Contact Ltd. and Call Center-Telemarketing Pro-Panama S.A., a teleservices agency located in Panama.