When it comes to gift cards, some 60% of consumers said they would spend the balance on their family or spouse, whereas another 33% said they would spend the card on themselves, according to a recent survey. The survey, conducted by Find SVP for ...
Old Navy begins a series of casting calls this week to find a new spokesdog for its holiday 2006 advertising.
Unilever, the maker of Dove soap and Lipton tea, has sold two of its hair-care brands to Lornamead Brands, Inc., Unilever said Tuesday.
Sharing a ride to work may look a bit more interesting for San Franciscans who can now earn incentives from Safeway thanks to a partnership it forged with a Bay Area car pool program.
Experian, Inc. is phasing out the incentive marketing functions of its rewards division, which awarded online consumers with premiums, such as iPods, for trying out advertised merchandise or services.
Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing.
NAPSTER: is offering music fans free streaming tunes as part of a...YAHOO, INC.: has launched Yahoo Tech, a new...VITAL MARKETING: New York, has opened an Atlanta office, the first...
A New Orleans mail-processing center has begun accepting standard class advertising and periodicals mailings for the first time since Hurricane Katrina struck. While some of the affected areas had been accepting these classes of mail, the most heavily affected areas, which include New Orleans and portions of Jefferson, Plaquemines and St. Bernard parishes, were not…
Signature Advertising, a Memphis-based agency, has acquired Streamline Direct Mail & Fulfillment, also of Memphis. The terms of the acquisition were not disclosed.
Craig Wood, the former group president and head of the database division at consumer research firm Yankelovich Inc., has launched the Clarity Group. The new company offers marketing consulting and CRM services to both faith-based and consumer marketers, with an emphasis on direct and database marketing. The Clarity Group (http://www.claritygroupinc.com) is based in Chapel Hill,…
