TracyLocke Restructures Management

Posted on by Chief Marketer Staff

TracyLocke has revamped its management structure to capitalize on strong 2004 growth.

The Omnicom-owned agency hired Tony Dammicci as chief operating officer of its Dallas office, a new post, and promoted Tim Zuckert to COO of the Wilton, CT office. He had been general manager.

Dammicci had been president of Dallas shop PGC, which he co-founded in 1985.

“With both Dallas and Wilton being run by presidents who come from the creative side, … we felt it was important to add proven management leadership to complement and expand our client services,” said TracyLocke CEO Ed Winter in a statement.

Dammicci reports to Dallas President Bob Chimbel; Zuckert reports to Wilton President Lon Schwear.

TracyLocke credits its 2004 growth to new-business wins including AOL Partner Marketing, Hershey Foods, SBC, Dell Computers and Hampton Inns. TracyLocke also launched new products in 2004 including Pitch Black for Mountain Dew and Pepsi Edge. Net revenues are up an estimated 13% to an estimated $98 million, following 20% growth from 2001 to 2003. TracyLocke ranked No. 3 in the 2004 PROMO 100 listing.


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