Topic | Marketing Automation

Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments.

Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.

As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow.

Here's five tips for using marketing automation to maximize your lead generation efforts.

Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.

Costly mistakes that can turn automation from a growth engine into a cost center.

Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.