ChatGPT Archives - Chief Marketer

The Knot Says ‘I Do’ to ChatGPT Ads Pilot

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

Shopper/Retail

City Furniture Boosts Organic Search Traffic With More Product Data

City Furniture increases the information on its product detail pages by 50%, resulting in an increase in conversion rate from the shopping cart and a bump in organic traffic.

Man holds smartphone with DoorDash app on Google Play. DoorDash, Inc. is an American company operating online food ordering and food delivery and tops Morning Consult's 2025 Fastest Growing Brands in the U.S.

Social Media & SEO

TikTok and AI Engagement Lift the Fastest Growing Brands in 2025

Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries. The findings point to major shifts in how consumers discover, trust and engage with brands.

AI

An AI Solution From Jellyfish Analyzes How Brands Are Perceived by LLMs

A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more.

Technology

How to Personalize AI to Optimize Business Processes With Custom GPTs

While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.