Pet Supplier Grows Where Dot-coms Failed

Posted on by Chief Marketer Staff

Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment program, a refocused e-mail newsletter program and Drs. Foster & Smith

Pet Supplier Grows Where Dot-coms Failed

Posted on by Chief Marketer Staff

Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment program, a refocused e-mail newsletter program and Drs. Foster & Smith’s own brand of dog and cat food.

This year, the Rhinelander, WI-based direct marketer expects to reach $156 million in sales. It had sales of $90 million in 2001, and has enjoyed double-digit growth for the last 10 years.

A traditional catalog company for 16 years before constructing its first Web site (www.drsfostersmith.com) in 1997, the mass-media presence of dot-com domestic animal purveyors such as Petstore.com and Pets.com was daunting

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	
Pro
Awards 2023 

	  

	Click here to view the 2023 Winners
             
        

 

 

	
	
        

        
2023 LIST ANNOUNCED

    

        

        
		
	

	  
CM 200
 
	  
Click here to view the 2023 winners!
	    

	
             
        

    













                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.