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NASA’s Giant Step in Social Media

NASA is a widely followed star of the social media universe.  But even with that fame, it recognizes it has to cont

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NASA_LOGO

Article

Jul. 16 2014




NASA’s Giant Step in Social Media

Learn how NASA is building social colonies to raise awareness.

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kraft-cupcakes-355

Article

Jun. 30 2014




4 Ways Food Brands Make Influencer Marketing Work

Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.

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world-cup

Article

May. 27 2014




5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget

Here are five ways to improve engagement with fans during the FIFA World Cup.

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personal-branding595

Article

Apr. 17 2014




3 Strategies to Harness the Power of Personal Branding

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

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kraft-cupcakes-355

Article

Mar. 17 2014




Special Report: Following Digital Footprints to Make Sense of All Your Data Points

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

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social-spedometer

Article

Mar. 14 2014




Tips for Better Social Marketing

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.

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images-3

Article

Feb. 27 2014




Brand-Building On Social Media

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

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pets595

Article

Feb. 14 2014




The Best 2013 Social Marketing Campaigns

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

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local search

Article

Feb. 10 2014




Listen and Learn: Observing Your Customers’ Online Behavior

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

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number-3

Article

Jan. 31 2014




3 Reasons You Can’t Measure Social Marketing ROI 6

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

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