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Why Social Media Influencers are a Valuable Asset for Your Brand

By Al Cadena The popularity of this year’s fifth-annual VidCon, which saw 18,000 people swarming Anaheim to meet their favorite YouTube stars, is just the latest piece of evidence proving that Yo

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Article

Sep. 19 2014




Guide to Social Media Integration

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies […]

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Article

Sep. 11 2014




Using Social Proof to Boost Conversions

Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.

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influencer595

Article

Aug. 20 2014




Why Social Media Influencers are a Valuable Asset for Your Brand

Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.

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social media influencers

Article

Jul. 24 2014




5 Tips to Find the Right Social Media Influencers 1

How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.

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Article

Jul. 16 2014




NASA’s Giant Step in Social Media

Learn how NASA is building social colonies to raise awareness.

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Article

Jun. 30 2014




4 Ways Food Brands Make Influencer Marketing Work 1

Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.

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Article

May. 27 2014




5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget

Here are five ways to improve engagement with fans during the FIFA World Cup.

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Article

Apr. 17 2014




3 Strategies to Harness the Power of Personal Branding

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

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Article

Mar. 17 2014




Special Report: Following Digital Footprints to Make Sense of All Your Data Points

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

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social-spedometer

Article

Mar. 14 2014




Tips for Better Social Marketing

Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.

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