Skills Marketers Need to Fill the Talent Gap

Posted on by Chief Marketer Staff

Mary Velan (Business 2 Community)

talent175As companies place more emphasis on data collection, analysis and implementation, it is key for marketing professionals to understand the importance of analytics and learn how to incorporate new skills into their daily practices. This article offers research on the most desirable skills marketers need to fill the gap and why there’s a gap. It then changes up to discuss why call-tracking technology is a valuable (analytical) asset.

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