Shake Shack’s Edwin Bragg on the Key to its Marketing Success
Shake Shack, the fast casual restaurant chain, is all about great burgers and a groundswell of community.
In this article from The Drum, Edwin Bragg, the company’s vice president of marketing and communications, talks about how the brand keeps fans engaged with a local, personalized feel despite its expansion to 100 shacks since opening a hot dog stand in New York City in 2004.
Its got quite a doggy following as well. A team at its Inner Harbor Shack in Maryland served up Pooch-inis for pups at BARCStoberfest last weekend. The event helped support the state’s largest animal shelter, the Baltimore Animal Rescue and Care Shelter. Pooch-inis are a scoop of vanilla frozen custard, ShackBurger dog biscuits topped with peanut butter sauce.
Shake Shack has a huge, active and vocal social media following with 300,000+ Instagram followers who love to post and share. Bragg shares the key to its marketing success using social media. Read the article …
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