As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Here are ways to ensure that your emails comply.

Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s strategic marketing goals and target geographies; lessons learned from previous gigs; and her experience marketing during pandemic lockdowns.

Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.

Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman's Global Chair of Edelman Business Marketing, about its key takeaways.

Chief Marketer's PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.

We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.

CM Weekly December 11, 2022 When Kristen D’Arcy took over as CMO of D2C wellness brand Homedics six months ago, she inherited a brand refresh at its first stage. But it’s what she created from those assets that made a difference. Actions such as launching a full-fledged brand campaign with a diversified media strategy, updating…

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.