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In-Store/POP

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Jun. 01 2002




In-store Services: Retail Wrangling

Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led

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Jun. 01 2002




P-O-P Displays: Account Specifics

Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the

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Apr. 01 2002




What Kmart’s Troubles Mean To Me

I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?

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Apr. 01 2002




Eavesdropping on Shoppers

Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears’ two-year-old housewares chain, and pull out her cell phone. She

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Mar. 01 2002




Retailgating

Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to

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Nov. 01 2001




TRADE PROMOTION: Shelf Survival

Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up

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Oct. 01 2001




Mall Hopping

Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer

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Oct. 01 2001




CONVENIENCE STORES: Marketing to Go

Convenience store retailers have spent most of the last 20 years sitting and watching. They’ve sat around as CPG makers focused first on grocery stores,

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Aug. 01 2001




Clutter: Station to Station

When Bruce Springsteen sang, There’s 57 channels and nothing’s on, he may have been speaking about the advertising. There certainly is plenty on. While

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Aug. 01 2001




TRADE PROMOTION: Going for Broke

Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

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