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In-Store/POP

4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut

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Aug. 01 2001




Straight to the Source

Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.

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Aug. 01 2001




Clutter: More Than Meets the Eye

Don’t blink or you’ll miss them. Seriously. PROMO’S four-hour run through one of Stop & Shop’s Norwalk, CT, stores was a lesson in the clean store policies

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Aug. 01 2001




Clutter: Mall Bawl

The Mall of America home to three Victoria’s Secrets and five Gap stores just got better: General Mills’ Cereal Adventure is open, blaring out its contribution

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Aug. 01 2001




DEPARTMENT STORES: Fashion and Compassion

Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

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Aug. 01 2001




Clutter: Station to Station

When Bruce Springsteen sang, There’s 57 channels and nothing’s on, he may have been speaking about the advertising. There certainly is plenty on. While

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Aug. 01 2001




TRADE PROMOTION: Going for Broke

Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

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Jul. 01 2001




Wal-Mart Goes Private 1

Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen

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Jun. 01 2001




Account-Specific Print Ads?

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

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Jun. 01 2001




Cherry Jubilee

Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national

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May. 01 2001




P-O-P Displays: On Solid Ground

The need for results sends P-O-P spending up 18.1 percent.

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