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In-Store/POP

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Apr. 01 2002




What Kmart’s Troubles Mean To Me

I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?

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Apr. 01 2002




Eavesdropping on Shoppers

Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears’ two-year-old housewares chain, and pull out her cell phone. She

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Mar. 01 2002




Retailgating

Like college roommates, Kraft Foods and Coca-Cola Co. always get together for the Super Bowl. This year, they invited 150 of their closest friends to

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Nov. 01 2001




TRADE PROMOTION: Shelf Survival

Rochester, NY-based Eastman Kodak Co. has been busy this fall with a national P-O-P replacement program dubbed Project Clean Slate. Looking to clear up

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Oct. 01 2001




Mall Hopping

Limited Too, Inc. proved this summer that a little advertising as in nearly none can sometimes go a long way. The Columbus, OH-based apparel retailer

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Oct. 01 2001




CONVENIENCE STORES: Marketing to Go

Convenience store retailers have spent most of the last 20 years sitting and watching. They’ve sat around as CPG makers focused first on grocery stores,

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Aug. 01 2001




DEPARTMENT STORES: Fashion and Compassion

Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

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Aug. 01 2001




Clutter: Station to Station

When Bruce Springsteen sang, There’s 57 channels and nothing’s on, he may have been speaking about the advertising. There certainly is plenty on. While

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Aug. 01 2001




TRADE PROMOTION: Going for Broke

Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

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Aug. 01 2001




Straight to the Source

Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.

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