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In-Store/POP

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Jul. 01 2000




Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.

What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat

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Jun. 01 2000




Off Target

I curse when I pass the construction site out on Highway 3.The site is for a Target store opening in September. I’m not the only one who curses over that

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May. 01 2000




TOP OF THE P-O-P

Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal

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May. 01 2000




Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.

The endless pursuit of loyal customers – an effort now intensified by the online shopping phenomenon – has retailers sprucing up their stores and giving

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May. 01 2000




What’s In-Store: Tips for avoiding hidden in-store sampling costs.

In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact

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Feb. 01 2000




Top Shelf: Marketing execs rank the best grocers and food companies.

The big are getting better.Major packaged goods companies and retail chains are earning each other’s respect by improving strategy and execution. That’s

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Jan. 01 2000




Clark Zones In: New c-store format plays up brands.

Clark Retail Enterprises, Glen Ellyn, IL, opens its newest convenience store format, Oh! Zone, this month in Normal, IL, with plans to add six stores

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Jan. 01 2000




The Mall, the Merrier

Pepsi-Cola Co. and Visa USA are shopping around.The two sponsor General Growth Properties’ Cash Back for Schools program in 58 malls. Shoppers turn in

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Dec. 01 1999




Sample Patter

Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail

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Dec. 01 1999




Cash register to-go

Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying

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