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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Jul. 01 1998




Lou Reed Bio on Home Video

Just months after it aired on PBS, the only documentary of rocker Lou Reed will hit home video on July 28. Fox Lorber is releasing the 75-minute video

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Jul. 01 1998




Promo Agencies Ride the Wave

Whether it was due to clients’ insatiable desire for measurable results, a new urge to drive brand image with premiums and contests, or simply a thriving

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Jul. 01 1998




Barney and Borrowers Aim For Families

PolyGram Home Video has lined up two impressive promotion programs for its pair of family home video releases this year, Barney’s Great Adventure: The

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Jul. 01 1998




The 1998 Annual Report of the Promotion Industry

Behold the incredible growing and shrinking promotion marketing industry. It is growing in the numbers of programs run, expenditures made, and industries

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Jul. 01 1998




People Marketing Services

Joe Gilson named account executive at PriceWeber Marketing Communications, Inc., Louisville, KY. Also at the company, Christy Newland named copywriter;

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Jul. 01 1998




Backstage at an Information Revolution

Most would agree that fulfillment is not one of the more exciting ends of the promotion business, yet few could deny that 1997 gave the industry’s workhorse

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Jul. 01 1998




A Kitchen Away from Home

Home meal replacement has been top of mind for supermarket managers as they try to keep pace with fast-food restaurants. A survey conducted by Meyers

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Jul. 01 1998




Playing by Ear

Ritchie Fliegler didn’t start out playing guitar. His first instrument as a kid was violin. But somewhere along the way he picked up guitar, the same

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Jul. 01 1998




Making the Web Work for You

Have fun and build your own Sabaru online,” invites the copy at the car company’s Web site, www.subaru.com. Car shoppers can select color schemes inside

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Jul. 01 1998




Jamming The Regal Way

FLINT, MI – Never mind angels on the head of a pin. How many basketballs can you jam into a new 1998 Supercharged Buick Regal GS? That’s the big question

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