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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Jul. 01 1998




Sampling Continues to Stretch Out

The only thing harder than trying to sum up 1997′s sampling programs in a single story is trying to put a value on the category. Programs can range from

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Jul. 01 1998




Blue’s Clues Land on Campbell Soup and in Subway

Those blue paw prints of Nickelodeon’s newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated

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Jul. 01 1998




Playing Games in Florida

Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section

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Jul. 01 1998




Mrs. Butterworth’s hot air balloon starts tour.

COLUMBUS, OH – Giving new meaning to the term “rise and shine,” Aurora Foods launched the “Breakfast Over America” balloon tour. It features a 30-foot

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Jul. 01 1998




Deal Makers

Steven M. Ross was promoted to executive vp and gm, licensing and merchandising, at Twentieth Century Fox. He will assume all global long-range planning

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Jul. 01 1998




Hollywood Holds the Line

Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer

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Jul. 01 1998




The Perils of Premeditated Demotion

Our community has been accused of various offenses, from planned obsolesence to subliminal advertising. Here’s one we actually are guilty of: premeditated

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Jul. 01 1998




Enjoying the Moveable Feast

LOS ANGELES – Colby Effler & Partners, Beverly Center’s agency of record, has launched a year-long direct mail campaign highlighting the exclusive bonuses

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Jul. 01 1998




Problem Children

Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,

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Jul. 01 1998




A Kitchen Away from Home

Home meal replacement has been top of mind for supermarket managers as they try to keep pace with fast-food restaurants. A survey conducted by Meyers

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