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Promotional Marketing

Hillshire iBeacons Market Craft Link Sausage

Ellen Jean Hirst (ChicagoTribune) An in-store test using Beacons for Hillshire product notifications appears to have gone well, Dave Ervin, director of integrated marketing for Hillshire, tells thi

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Jul. 01 1998




Association News

A Rose for IMRA Group elects new president. NAPERVILLE, IL – Rosemary Mills Luedke, president of Rose Incentives, was elected president of the Incentive

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Jul. 01 1998




Drawing Heavily on China

NORTH HOLLYWOOD, CA – The Disney feature film Mulan, provides the theme for a new Web site sweepstakes that offers hundreds of prizes, including a $500

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Jul. 01 1998




Data Mines More Stores and Households

Marketers in the U.S. spent an estimated $1.08 billion on promotion research in 1997, mostly on scanner data and analysis to track package goods promotions.Worldwide

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Jul. 01 1998




Acxiom Corp. Beefs Up

CONWAY, AK – Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,

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Jul. 01 1998




Targeting Drives Growth

Marketers’ purchase of nearly $12 billion in ad specialties last year represented record growth of 25 percent from 1996.While most of the growth in 1996

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Jul. 01 1998




Account-Specific Spotlight: Hartford/New Haven, CT

Hartford and New Haven supermarkets are big on service and specialty departments. Seventy percent of stores in the area have prepared-food departments,

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Jul. 01 1998




What’s Wrong Turns Out Right

ABC execs thought they had a winner when they dreamed up a contest to have fans pick out the mistakes in one episode of The Drew Carey Show. But they

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Jul. 01 1998




Desperately Seeking Creativity

Russell Pander paused . . . and for a reason. He had just been asked whether he thought the promotion business lacked creativity. Pander is creative guru

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Jul. 01 1998




Mining Space

NEW YORK – Doubleday and Abrams, two heavyweight publishers, have teamed with SoundZone, an Internet-affiliated banner network, to promote John Grisham’s

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Jul. 01 1998




More High-Tech, Still High-Touch

Marketers spent $748 million on in-store services in 1997, including $172 million on loyalty card programs, funded mostly by retailers. Promotion is the

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