Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > PROMOTIONAL MARKETING

Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

Read and Discuss

Aug. 01 1998




Account-Specific Spotlight: Houston, TX

Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the

More...

 

Aug. 01 1998




International

Petite Sophisticate BUENOS AIRES – Gancia aperitif identified with the right crowd using a program that increased consumption of the brand at bars and

More...

 

Aug. 01 1998




Fox Hits the Fast Lane

LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children’s show based on the

More...

 

Aug. 01 1998




Sitings

Dan’s picks of new and interesting Web site promotions Think you have what it takes to be a marketer in cyberspace? Then step up to the mousepad and let

More...

 

Aug. 01 1998




Neatness Still Counts

The biggest reason shoppers give for picking a store to buy prepared food isn’t the food’s taste. Consumers say the No. 1 determinant for why they shop

More...

 

Aug. 01 1998




Son of Gorditas

Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of

More...

 

Aug. 01 1998




Shop and Win

Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card

More...

 

Aug. 01 1998




Find a Strange Bedfellow

Promotion is such an incestuous business. How often do you hear people say that? Usually they’re talking about how everybody’s “in bed” with everybody

More...

 

Aug. 01 1998




Animorphs Changing into a MultiMedia Success

NEW YORK Quick, think of a successful children’s book series that was turned into a hit TV show? If you answered Goosebumps, you’re right, but execs at

More...

 

Aug. 01 1998




The Good Guys Get Some

The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,

More...