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Promotional Marketing

The Top 10 Brands Biz People Love (and Hate)

Ayaz Nanji (MarketingProfs) Business decision-makers are behind this list of the top 10 brands—from a mix of industries—led by Coca-Cola and PepsiCo. The report also identifies the top 10 least

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Jul. 01 1998




Account-Specific Spotlight: Hartford/New Haven, CT

Hartford and New Haven supermarkets are big on service and specialty departments. Seventy percent of stores in the area have prepared-food departments,

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Jul. 01 1998




100G prize marks Gund centennial.

EDISON, NJ – Any Teddy Bear can make you happy, but it takes a special one to make you rich.In celebration of 100 years of business, plush toymaker Gund

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Jul. 01 1998




The Passages of Life

If you’re a manufacturer of pet care products, what’s the best way to grab additional customers? Would you rather entice someone to switch to your products,

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Jul. 01 1998




Prizewinning growth

Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment

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Jul. 01 1998




On the Road Again

BOULDER, CO – Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food’s Tang

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Jul. 01 1998




Merger Mania

NEW YORK – Mergers, acquisitions, and buyouts in the direct marketing industry grew 99 percent during the first quarter of 1998 over same period last

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Jul. 01 1998




Promoters Do It with Less

Never before, it appears, have so many done so much with so much less. That’s the theme that runs through promo’s Annual Report of the Promotion Industry

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Jul. 01 1998




Does Size Matter?

While size doesn’t seem to have helped Columbia TriStar’s Godzilla, DreamWorks is hoping its movie about Small Soldiers becomes the big summer hit.The

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Jul. 01 1998




Coming in next month’s PROMO

Fresh Look, New Start Fox Family Channel starts the biggest cable TV launch ever this month when it takes control of the former Family Channel. Fox is

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Jul. 01 1998




Wild Lobbies

ATLANTA – Holiday Inn is giving kids and families the world this summer – all 360 degrees of it.Building on its kids-eat-free promos, the lodging giant

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