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Promotional Marketing

Hillshire iBeacons Market Craft Link Sausage

Ellen Jean Hirst (ChicagoTribune) An in-store test using Beacons for Hillshire product notifications appears to have gone well, Dave Ervin, director of integrated marketing for Hillshire, tells thi

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Sep. 01 1998




I Scream, You Scream: A childhood memory helps boost ice scream sales in Ireland.

It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative

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Sep. 01 1998




Conference Schedule

TUESDAY, OCTOBER 6 9:00am – 5:00pm – Registration10:00am – 12:30pm – Promotion U Workshop12:30pm -1:30pm – Lunch-on-your-own1:30pm – 5:00pm – Promotion

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Sep. 01 1998




Is Advertising Dead?

Let’s play a game of Is It Advertising or Promotion?Coca-Cola commits some $50 million of its marketing budget to cash prizes for consumers who find ATM

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Sep. 01 1998




New Products

3D Phonecards Phonecards have been a lot of things in the past five years, but until Dimensional Visions Inc., Teaneck, NJ, got involved, they hadn’t

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Sep. 01 1998




Box Top Bingo

Two straight years of wilting sales have presented U.S. cereal makers with a grim picture. Two of the industry’s heaviest hitters, Kellogg’s and General

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Sep. 01 1998




DEAL MAKERS

Fox Family Worldwide, Los Angeles, created a consumer products division to be run by Elie Dekel, exec. vp of the new unit. The division will include licensing

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Sep. 01 1998




On the Net

In Business with Women: Office Depot and iVillage create site for female entrepreneurs. Special offers, sweepstakes, and contest giveaways will all be

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Sep. 01 1998




KEYNOTE PRESENTATIONS

Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.In the

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Sep. 01 1998




Snack Attack

Sharon Fordham has been reacquainting herself with the cookie aisle.Back at the marketing helm of Nabisco Biscuit Co. after her 1994 to ’97 run as president

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Sep. 01 1998




Evaluation in Evolution

In our fast-forward age, where a sense of personal superiority often rests on having a quicker modem speed than one’s neighbor, it is hard to remember

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