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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Oct. 01 1998




Pokemon Phenomenon

Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what’s

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Oct. 01 1998




Viewpoint

Question: What is the future of Internet promotion? I believe it’s bright. Through the Internet we have an opportunity to make promotions look and feel

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Oct. 01 1998




International

Pura Milk Wiggles: Its Way to the Breakfast Table SYDNEY – National Foods has found a way to get kids to drink their milk with a program that harnesses

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Oct. 01 1998




CBS Casts Eye On Promotion

Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its

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Oct. 01 1998




PromoXchange Debuts: A Cyberspace Tool for Marketers

This month PROMO Magazine introduces a first-of-its-kind electronic system that enables brand marketers and their agencies to plan and execute marketing

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Oct. 01 1998




Pig in the City

Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo

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Oct. 01 1998




International

Beta Brands Gets ‘N Sync TORONTO – Beta Brands Limited is sweetening its candy sales with a multi-layered promotion that uses music to reinforce the company’s

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Oct. 01 1998




The Source on Talent Searches

The Source, America’s leading hip hop music magazine, has paired with Sprite to promote the Unsigned Hype Live Tour, a 10-market promo that aims at discovering

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Oct. 01 1998




On the Net

Peapod Excitement! Peapod Inc., Skokie, IL, America’s largest online grocery retailer, announced a multi-year national marketing agreement with Excite

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Oct. 01 1998




Friendly Advice

Gibraltar Securities Company, a financial services firm, came to us looking to retain customers, inspire new ones, and build its brand imagery. Our challenge

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