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Promotional Marketing

Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories shared by representatives of these Read and Discuss

Sep. 01 1998




International

Sleeping Well MADRID – Flex beds made sure its distributors didn’t lose sleep with a program that got them dreaming of mysterious foreign lands and eternal

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Sep. 01 1998




Chugging Along

Jim Page doesn’t think much about the breakfast table these days. Page is the ringleader for Dean Food Co.’s $13 million rollout of Milk Chug, resealable

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Sep. 01 1998




Calling All Rare Talents

To all of you multi-disciplined creatives who still can’t decide what you want to be when you grow up or can’t describe your occupation in that little

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Sep. 01 1998




Reclaiming Salem’s Lot

Joe Camel may be on a respirator, but RJR’s Salem cigarettes, a brand that faded from view after the industry’s price rollback in 1994, is quietly going

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Sep. 01 1998




Context vs. Content Marketing

I love the quote, “There are two kinds of people: Those who talk a lot and those who don’t listen.”There are also two kinds of marketing that apply directly

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Sep. 01 1998




Marketing Services

Dan Granger, president and coo of Catalina Marketing Corp., St. Petersburg, FL, was named president and ceo. George Off, former ceo has been named chairman.

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Sep. 01 1998




Box Top Bingo

Two straight years of wilting sales have presented U.S. cereal makers with a grim picture. Two of the industry’s heaviest hitters, Kellogg’s and General

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Sep. 01 1998




Sessions

Global Branding and Activation Dean Barrett, Vice President, Global Marketing, McDonald’s Corporation.Coffee Break in the Exhibit HallThe Promotion World

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Sep. 01 1998




Reel Deals

INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:

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Sep. 01 1998




I Scream, You Scream: A childhood memory helps boost ice scream sales in Ireland.

It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative

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