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Promotional Marketing

9 Ways the CMO Role Impacts Your Bottom Line

(CMO.com) Allocating activities, greater perceived importance, prior experience in strategic planning are among the nine ways a chief marketing officer can make a difference to the business.

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Aug. 01 1998




On the Net

Net Pay Hoping to attract a million customers by year’s end, New York City-based Citibank launched a nationwide campaign offering cash for joining its

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Aug. 01 1998




Rudolf Gains More Friends

NEW YORK Four Christmas themed videos will team with M&M/Mars this holiday season for an offer that includes instant wins, a sweepstakes, and $1 off any

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Aug. 01 1998




Picking a Winner

Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That’s what keeps

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Aug. 01 1998




Account-Specific Spotlight: Houston, TX

Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the

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Aug. 01 1998




International

Petite Sophisticate BUENOS AIRES – Gancia aperitif identified with the right crowd using a program that increased consumption of the brand at bars and

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Aug. 01 1998




Fox Hits the Fast Lane

LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children’s show based on the

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Aug. 01 1998




Sitings

Dan’s picks of new and interesting Web site promotions Think you have what it takes to be a marketer in cyberspace? Then step up to the mousepad and let

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Aug. 01 1998




It’s About Time

If you feel like you’re caught in a time warp lately, welcome to the club. In every industry, markets are merging, separating, growing in unpredictable

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Aug. 01 1998




Son of Gorditas

Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of

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Aug. 01 1998




True True North

True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,

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