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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Oct. 01 1998




New Products

That’s a Wrap CapBanners can transform a cap simply by applying a banner across the front of an existing cap. The banners from Sales Ahead!, Irvine, CA,

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Oct. 01 1998




People: Marketing Services

Julie Webb named account manager at Madison International Sales, Stamford, CT.Christopher Donnelly named president and partner at Mill House McCabe, Salem,

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Oct. 01 1998




The Patent Chase Continues

Inter-Act Systems, Inc., Norwalk, CT, has filed a federal lawsuit against Catalina Marketing Corp., St. Petersburg, FL, claiming infringement of eight

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Oct. 01 1998




The Executer’s Tale

First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That’s what

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Oct. 01 1998




Road Calls

To encourage AT&T customers to take advantage of the company’s Local Toll Service plan (for in-state long distance), AT&T launched a direct-mail campaign

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Oct. 01 1998




Account-Specific Spotlight: Atlanta

There’s been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last

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Oct. 01 1998




How Fast is Too Fast?

When PROMO published the top 10 fastest-growing promotion agencies in the June issue, at first we thought there was a typo.According to the promo 100,

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Oct. 01 1998




The Source on Talent Searches

The Source, America’s leading hip hop music magazine, has paired with Sprite to promote the Unsigned Hype Live Tour, a 10-market promo that aims at discovering

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Oct. 01 1998




On the Net

Peapod Excitement! Peapod Inc., Skokie, IL, America’s largest online grocery retailer, announced a multi-year national marketing agreement with Excite

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Oct. 01 1998




Friendly Advice

Gibraltar Securities Company, a financial services firm, came to us looking to retain customers, inspire new ones, and build its brand imagery. Our challenge

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