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The Top 10 Brands Biz People Love (and Hate)

Ayaz Nanji (MarketingProfs) Business decision-makers are behind this list of the top 10 brands—from a mix of industries—led by Coca-Cola and PepsiCo. The report also identifies the top 10 least

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Nov. 01 1998




Beat This!

Whoever wins this one won’t need to look to Wall Street to make a killing ever again.Thanks to an agreement with Lloyd’s of London, Flycast Communications,

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Nov. 01 1998




Blues Redo

Kraft Foods is expanding the “I want the blues!” contest it ran for blue box macaroni & cheese last year. The fourth-quarter promo boosted Kraft’s market

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Nov. 01 1998




 

Oct. 01 1998




The Long, Hot Summer

Far from being sleepy dog days, the summer of 1998 featured several pivotal legal developments, and also negative publicity from the media. As discussed

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Oct. 01 1998




Super Cool Duel

Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length

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Oct. 01 1998




Oh, Baby

Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to “give away

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Oct. 01 1998




Making History

Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR’s 50th anniversary and Goodyear’s 100th anniversary. With all the hoopla

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Oct. 01 1998




Budget’s Big Blast

Perhaps the name Budget reacts with the well-burnished executive ego like some image-tarnishing oxidizing agent. No matter. Marketers at Budget Rent a

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Oct. 01 1998




Pokemon Phenomenon

Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what’s

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Oct. 01 1998




International

Beta Brands Gets ‘N Sync TORONTO – Beta Brands Limited is sweetening its candy sales with a multi-layered promotion that uses music to reinforce the company’s

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