Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

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Promotional Marketing

9 Ways the CMO Role Impacts Your Bottom Line

(CMO.com) Allocating activities, greater perceived importance, prior experience in strategic planning are among the nine ways a chief marketing officer can make a difference to the business.

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Oct. 01 1998




A Is for Advocacy

Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin

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Oct. 01 1998




Second Wave

IT’S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray’s marketing staff is still working overtime.Ocean Spray is working

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Oct. 01 1998




Chain Link

Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York

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Oct. 01 1998




Samsung Launches a Motor Business

Samsung entered the automobile business in 1995 and, under the new Samsung Motors division, introduced its first car in February. The company’s successful

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Oct. 01 1998




On the Net

Peapod Excitement! Peapod Inc., Skokie, IL, America’s largest online grocery retailer, announced a multi-year national marketing agreement with Excite

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Oct. 01 1998




Speaking to the Sisterhood

Best Buy needed only one take to nail the TV spot for its School Gear back-to-school sweepstakes. The premise was familiar: Kids clamor so hard for clothes,

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Oct. 01 1998




Friendly Advice

Gibraltar Securities Company, a financial services firm, came to us looking to retain customers, inspire new ones, and build its brand imagery. Our challenge

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Oct. 01 1998




The Source on Talent Searches

The Source, America’s leading hip hop music magazine, has paired with Sprite to promote the Unsigned Hype Live Tour, a 10-market promo that aims at discovering

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Oct. 01 1998




 

Sep. 01 1998




DEAL MAKERS

Fox Family Worldwide, Los Angeles, created a consumer products division to be run by Elie Dekel, exec. vp of the new unit. The division will include licensing

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