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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Nov. 01 1998




FSI Power

A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase

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Nov. 01 1998




Supernatural Sounds

LOS ANGELES With sci-fi popular again, TVT Records is issuing a four-CD set of theme music from classic Sci-Fi Channel shows.The series, called Sci-Fi’s

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Nov. 01 1998




People: Marketing Services

Paul Theroux named president and chairman of the board of the Promotion Marketing Association, Inc., New York.He is president of Paul Theroux Associates,

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Nov. 01 1998




High Theater

Ellen Slauson likes to sit in the back of bars. That way she can hear what people really think of the show she’s putting on up front. As senior director

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Nov. 01 1998




Convenience is Work

Aside from obvious issues of size and selection, what distinguishes the convenience store channel from its supermarket, mass merchandise, and drug store

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Nov. 01 1998




The Right Combination

Is there a more cynical, fickle consumer than a kid? Kids can be hard as nails, changeable as a chameleon. How do you get them excited about something

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Nov. 01 1998




Sports Cyberstore

The Store at ESPN.com, New York, has begun offering ESPN-branded gifts and merchandise never before offered, including league- and team-licensed goods.

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Nov. 01 1998




Dialing up Youth

Mervyn’s California paired with Sprint FonPromotions and Sam Goody music stores to grab the cool, teenaged, skateboard crowd in a back-to-school promo.In

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Nov. 01 1998




Account-Specific Spotlight: Phoenix

Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94

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Nov. 01 1998




Blues Redo

Kraft Foods is expanding the “I want the blues!” contest it ran for blue box macaroni & cheese last year. The fourth-quarter promo boosted Kraft’s market

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