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Promotional Marketing

Farmland Calls for Bacon Lovers to Unite

Stuart Elliott (NYT) The brand is Farmland, which bills itself as driven by a “passion for pork since 1959.” Farmland marketing executives have formed a loyalty program that they are calling t

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Nov. 01 1998




Blues Redo

Kraft Foods is expanding the “I want the blues!” contest it ran for blue box macaroni & cheese last year. The fourth-quarter promo boosted Kraft’s market

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Nov. 01 1998




Coming in next month’s PROMO

Top-Promoted Brands Which brands spend the most time, money, and thought on promotion? You’ll find out in our December issue when our editors profile

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Nov. 01 1998




Pepsi Targets Aussie Twentysomethings

SYDNEY – Pepsi has hit the streets with a marketing campaign backed by a multi-million dollar budget to increase the brand’s growth from 5 to 11 percent

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Nov. 01 1998




Malling Betty

General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,

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Nov. 01 1998




Beat This!

Whoever wins this one won’t need to look to Wall Street to make a killing ever again.Thanks to an agreement with Lloyd’s of London, Flycast Communications,

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Nov. 01 1998




Dialing up Youth

Mervyn’s California paired with Sprint FonPromotions and Sam Goody music stores to grab the cool, teenaged, skateboard crowd in a back-to-school promo.In

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Nov. 01 1998




Account-Specific Spotlight: Phoenix

Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94

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Nov. 01 1998




 

Oct. 01 1998




Agencies: Who’s News

Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet’s backbone are

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Oct. 01 1998




Achievements of the Heart

It seemed at first like the usual incentive travel program. Ingram Micro’s suppliers and customers filed into breakfast at their Hawaiian digs expecting

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