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Promotional Marketing

Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Nov. 01 1998




Is There Life After Promotion?

Victor Imbimbo. Rick Burton. Joel Cohen. Do these names ring a bell? They’re all former promotion executives who have “graduated” from the business and

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Nov. 01 1998




Listening to Katherine

Our client of two years, Expressions From Hallmark, wanted to use its Barbie license with Mattel to help Wal-Mart Stores highlight Barbie products and

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Nov. 01 1998




On the Net

The College Report PROMO Magazine’s first Internet College session, held last month at PROMO Expo ’98 in Chicago’s, produced so many fascinating and useful

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Nov. 01 1998




The Power of Pink

ATLANTA Cartoon Network will launch its latest new show with a 180 m.p.h. promotion. To herald the coming of the network’s fourth original series, The

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Nov. 01 1998




FSI Power

A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase

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Nov. 01 1998




More Animorphs!

KFC, Pizza Hut and Taco Bell will begin receiving exclusive advertising, promotional, and premium usage rights to publicize Animorphs, a hot children’s

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Nov. 01 1998




Singer finds Modern Bride

NEW YORK In one of the more obvious matches, New Line Home Video’s The Wedding Singer will partner with Modern Bride for a sweepstakes that will give

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Nov. 01 1998




Supernatural Sounds

LOS ANGELES With sci-fi popular again, TVT Records is issuing a four-CD set of theme music from classic Sci-Fi Channel shows.The series, called Sci-Fi’s

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Nov. 01 1998




Slicks Hit the Road

Maybe Willie Sutton thought his questioner was kidding when the sly stickup man was asked, “Why do you rob banks?” And that’s why he quipped, “Be-cause

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Nov. 01 1998




Scoring Points

MyPoints Program (www. mypoints.com) from MotivationNet, L.L.C. announced it is adding 36 new partners to deliver the merchandise and and other awards

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