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RED MANGO: a purveyor of nonfat frozen yogurt has launched Club Mango, a customer loyalty program. The program rewards members with Mango Points that can be redeemed for free Red Mango products. Members receive a $5 coupon for every 500 Mango Points. An incentive to get people to sign up offers 50 Mango points.

ALLSTATE INSURANCE CO.: is partnering with Restaurant.com and Sam’s Club to offer Californians savings at restaurants. Using the promotional code available, a $25 gift certificate that normally sells for $10 can be purchased for $5. In addition, a pass can be downloaded that can be used as a one-day free guest pass at Sam’s Club. The offer runs through March 31.

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RYMAX MARKETING SERVICES: a national manufacturer’s representative in the incentive industry, has formed an exclusive partnership with Warrantech, a provider of warranty products and administrative services. Warrantech offers service contracts and after-market warranties on consumer electronics and computer peripherals, among other items, to distributors and manufacturers. “Consumer electronics make up the majority of incentive program redemptions,” said Randy Toth, new business development manager at Rymax. “It only makes sense to partner with a company that can provide extended warranties on our most popular rewards.”

OFFICE DEPOT: has partnered with Chase Card Services to launch a holiday promo aimed at helping shoppers stretch their budgets and save money. Through Dec. 24, 2008, customers who make a purchase of $499 or more with their Chase Worklife Rewards Visa Credit Card at any Office Depot retail location nationwide or online won’t have to make a payment until January 2010. In addition, new card members receive a $20 rebate after their first purchase with the card.

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SAFEWAY: has expanded its PowerPump Rewards Program, making every Safeway fuel station part of the program. In addition, a new alliance with BP, lets Safeway customers save on gas at their local BP and ARCO stations. PowerPump provides Safeway Club customers with a 10-cent per gallon reward on fuel at their local Safeway Fuel Stations for every $100 in store purchases.

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APPLE IPHONES: will be sold for 99 cents to the first nine customers who attend the 25th anniversary celebration of the first 99 Cents Only Store in Westchester, CA, on Aug. 9. The phones, valued at $500, are limited to one per family per household. Following the phone sale, scooters and large glass vases will be offered to the next 99 customers for 99 cents each. Other 99-cent specials will following through Aug. 15.

CHEVRON PRODUCTS CO.: has introduced a limited edition gift card carrying the image of the No. 42 Texaco/Havoline race car and driver Juan Pablo Montoya in celebration of Texaco’s 20th anniversary in sponsoring stock car racing and a successful season for the rookie driver. The gift cards are available in denominations up to $100 at participating Texaco stations or at Texaco.com. Texaco continues to sponsor the No. 42 Texaco/Havoline race team.

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BEST WESTERN: is teaming up with Nickelodeon to offer a $50 collectible The Fairly OddParents Best Western Travel Card to members of its Gold Crown Club International loyalty program who stay six nights through Aug. 12. The effort marks the third year of the promotion. In addition, members of the AAA/CAA Preferred Gold Crown Club International and the chain’s NASCAR-themed Speed Rewards program, the elite levels of loyalty program, will receive a travel card after a five-night stay. The card can be used on accommodations, room service and phone charges at nearly 4,200 Best Western hotels worldwide. Nickelodeon and YTV, home of “The Fairly OddParents,” will host Web pages on NickJr.com and YTV.com to support the promotion, including offering e-cards, travel tips and a vacation poll.

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DISCOVER FINANCIAL SERVICES: has been named the top rated credit card in customer loyalty for the 10th consecutive year. The Customer Loyalty Award comes from Brand Keys Customer Loyalty Engagement Index, a research consultancy, which conducts a yearly study of brands and customer loyalty. Discover Card offers a cash back program where members earn 1% back on all purchases they make in the form of a check, credit or a partner gift card.

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RETAILERS’ LOYALTY PROGRAMS: get a new payment option this week, as HSBC North America launches a retailer-branded card that doubles as a loyalty card and a payment card. The card, called OptiPay, lets retailers track a shoppers’ purchase history and offer customized rewards based on past purchases. Shoppers use the same card to pay for purchases, a first for the industry. Consumers choose from a variety of loyalty and payment options when they register for the card, which will carry the retailer’s own brand. HSBC Retail Services division collaborates with loyalty marketing firm Concept Shopping, Inc. to marry the promotional and payment functions for OptiPay.

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PROMOTIONAL PRODUCTS ASSOCIATION INTERNATIONAL: has reached an agreement with the National Network of Embroidery Professionals to co-locate its Embroidery Mart West tradeshow with The PPAI Expo 2008 in January at the Mandalay Bay Convention Center in Las Vegas, Nevada. The PPAI show will run from Jan. 14-18, 2008, with the first two days of the week dedicated to business meetings and education, and exhibits open January 16-18. Exhibits at the Embroidery Mart West show will be open January 15-16. Registration and education functions will be managed separately by the respective associations.

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ADVERTISING SPECIALTY INSTITUTE: has hired Deborah White as director of supplier marketing. She will head up ASI’s marketing efforts to educate member suppliers about how to use advertising to grow their businesses and promote their products. White will also manage ad sales for ASI’s magazines, catalogs, Web tools, electronic communications, media kits and trade show events. Most recently, White worked at VNU Business Media in Atlanta, GA, as marketing services manager for its trade magazines, educational supplements, newsletters, and Web-based products in the decorated apparel industry.

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TICKETMASTER: is out with a new gift card program. Under it, consumers and corporations can buy gift cards toward various concert and sporting events. Cards are available and can be redeemed online at Ticketmaster.com. Chockstone, Portland, OR, handles the program for Ticketmaster.

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SHUTTERFLY: an online photo service, now offers gift cards for business-to-business use. Recipients can redeem the cards to make a hardcover Photo Book with pictures and captions; family photo greeting cards; or personalized calendars. The gift cards are an extension of 7-year-old Shutterfly’s corporate incentive program that lets businesses create their own photo-based cards and books to give to employees or customers.

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DELTA AIRLINES: has been awarded Best Frequent Flyer Program, Best Airline Web Site and Best Airport Lounge by Business Traveler readers in the 2006 Best in Business Travel Awards. The annual award program is in its 18th year. During a two-month period in 2006, the magazine’s estimated 100,000 business travel subscribers were invited to vote on their favorite airlines, travel destinations, hotels and other travel companies.

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TRAVELOCITY: and Barclays Bank Delaware have launched the Travelocity Rewards MasterCard. Users earn double or triple points for travel purchased on Travelocity.com with the new MasterCard card, in addition to points on everyday purchases. Customers can start redeeming points on standalone flight purchases immediately, with other travel products—including hotel, car and packaged deals—expected to be redeemable beginning in October. They can redeem 5,000 points for $50 off their travel booking or 7,500 points for $100 off a travel booking. Consumers apply for the card at Travelocity.com/rewards. Online materials support.

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NASCAR: has revved up its Official NASCAR Members Club loyalty program giving members access to discounts from more than 160,000 local and national dining, shopping, and entertainment establishments. The new offerings began in July as a result of NASCAR’s partnership with interactive marketing services company Webloyalty, Norwalk, CT, and NASCAR’s loyalty program operator StoneAcre Partners, LLC, Charlotte. Movie tickets at Loews Cineplex, United Artists and Regal Theatres are part of the many rewards the loyalty program’s members can now redeem.

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MARITZ LOYALTY MARKETING: has named Shea Long VP-sales and marketing. Long will be responsible for developing new services and client solutions, overseeing the firm’s sales. Prior to joining Maritz, Long worked in the communications industry as a sales leader for Unisys, where he delivered solutions to cable companies.

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SOCIETY OF INCENTIVE & TRAVEL EXECUTIVES: (SITE) has opened its first regional office in Europe. The office, located in Scotland, falls in line with SITE’s strategic plans to raise the global awareness of SITE; to enhance member value; and to provide and promote business-to-business opportunities for members. About 33% of SITE members are based in Europe. Carolyn Down serves as the director of the Scotland office.

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MCDONALD’S USA: has distributed coupons for free packages of Apple Dippers to more than 1,500 Texas fourth-grade classrooms in support of the Texas Department of Agriculture’s Square Meal program and the U.S. Department of Agriculture’s revised food pyramid. Incentive kits were distributed to Texas schools to encourage balanced eating, and healthier food choices. In addition, McDonald’s distributed informational tray liners to more than 1,000 Texas McDonald’s restaurants.

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THE AMERICAN NATIONAL RED CROSS: has presented its Circle of Humanitarians award to the Advertising Specialty Institute and to ASI supplier member, Avaline, to recognize outstanding corporate philanthropy achievements.

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