Novus Marketing Inc., Valhalla, NY, has named Barbara Canning Brown, vice president of analytical strategies, LLC, effective Jan. 3.
Brown’s responsibilities include development and execution of modeling services, database development and e-commerce marketing. Most recently Brown served as vice president of non-retail business at Hudson’s Bay Co. in Toronto.
She is also credited as Direct Marketer of the Year in 1990 and a founding chairwoman of the Canadian catalog council.
