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Optimization

4 Tips for Multi-Device Measurement

By Bill Muller Linking the activity and marketing touch points of users across multiple devices so their entire journey can be tracked and analyzed remains a key challenge for marketers. A recent s

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multi-device measurement

Article

Jul. 18 2014




4 Tips for Multi-Device Measurement

Here’s four tips for making the most out of measurement in a multi-device world.

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sales and marketing

Article

Jul. 01 2014




Three Tips to Enable a More Effective Mobile Salesforce 1

Wasted time and lack of organization are timeless problems for sales organizations—and have a direct impact on revenue.

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ios8

Article

Jun. 18 2014




IOS 8 Offers New Ways to Interact With App Users

Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.

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responsive-mobile

Article

Jun. 04 2014




Maximizing Your Mobile Traffic — 3 Tips

Engagement should be instant for mobile campaigns in order to capture and convert leads.

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mobile consumer privacy

Article

May. 22 2014




25 Takeaways for Killer Mobile Marketing: Infographic

Strategy, types of mobile, who’s on and much more are all questions answered with this easy-to-navigate info graphic to help us with mobile marketing.

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one direction kik

Article

May. 20 2014




3 Tips for Capitalizing on Mobile Messaging

There’s huge marketing opportunities in mobile messaging apps, and brands need to catch up. Here’s how.

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alex-355-2

Article

May. 06 2014




Bangle Blend: How Alex and Ani Connect Across Multiple Platforms

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

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UA_report_595x335

Article

Apr. 29 2014




Marketers Need to Improve Mobile Infrastructure: Report

The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.

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many small light bulbs equal big one

Article

Apr. 22 2014




Facebook Emphasizes Local in Taking Graph Search Mobile

CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.

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Crumpled question marks heap

Article

Apr. 22 2014




CM Asks….What’s Your Favorite App?

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.

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