McDonald’s, Waffle House, Papa John’s and many other fast food brands opened their doors and their hearts to first responders and displaced residents in the wake of Hurricane Harvey.
As the Houston Press reported, McDonald’s opened their “McRig” to serve burgers and fries to evacuees at the George R. Brown Convention Center. Papa John’s and Whataburger made financial contributions to the cause, and Pizza Hut delivered pies via kayak to flooded residents. Waffle House, which the Press notes is known for staying open in the most adverse conditions, sent teams of other managers from other states to help keep restaurants open during the storm.
FastCasual.com also has a great recap of ways of how other restaurants—including Panda Express and Dickey’s Barbeque Pit—helped out during the storm with food and donations.
In areas not plagued by catastrophic storms, marketing still goes on for these brands. McDonald’s announced this week that it is introducing a line of McCafe bottled drinks for sale at supermarkets, to compete with similar products offered by Dunkin Donuts and Starbucks.
“We understand how important the coffee culture is for consumers and we are committed to meeting that demand,” said Chip Kempczinski, president. McDonald’s USA, in a statement.
McDonald’s won a Silver PRO Award this year in the category of Best Cross-Channel Engagement for the “Sip Share Win” campaign. To read more about it and all the 2017 PRO Award winners, click here.