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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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America's Cup logo

Article

Sep. 26 2013




Rebranding Sets America’s Cup on the Right Course

Jason Hahn (Chief Marketer) The America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.

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Calculator marketing ROI

Article

Sep. 26 2013




Study: Marketers Expect Proving ROI to Be Even More Important Next Year

Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.

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alloy

Article

Sep. 22 2013




Chief Marketer Listline Sept. 22

Lists featured this week from Chief Marketer and NextMark include Alloy Apparel and the Pennwell Technology Email Masterfile.

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Omnicom Group and Publicis Groupe

Article

Sep. 22 2013




New Portal Gives Consumers Insight Into What Marketers Know About Them 1

A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.

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data-driven marketing

Article

Sep. 19 2013




‪Data-Driven Marketing Step Two: Tear Down The Silos …

Here are four ways you can break down internal and external silos by priming both the communication and execution channels.

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prospecting

Article

Sep. 15 2013




Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

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highlights-hello

Article

Sep. 15 2013




Chief Marketer Listline Sept. 15

Lists featured this week include Casual Living Magazine and Highlights Hello.

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twinn

Article

Sep. 09 2013




Chief Marketer Listline Sept. 9

Lists featured this week include MyTwinn and Discount Dance Supply.

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teleflora

Article

Sep. 03 2013




Chief Marketer Listline Sept. 3

Lists featured this week include Teleflora and LatinFinance.

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Screen Shot 2013-08-21 at 5.50.01 PM

Article

Aug. 21 2013




Chief Marketer Listline August 21

Lists offered this week include One Step Ahead PIP and Sensational Beginnings.

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