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Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

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holiday-snowman

Article

Nov. 22 2013




8 Tips for Creating a Better Online Holiday Shopping Experience

Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stressful time of year.

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crystal-ball

Article

Nov. 13 2013




Chief Marketer Asks…What Are Your 2014 Goals? 1

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

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mercy-corps

Article

Nov. 11 2013




Chief Marketer Listline Nov. 11

Lists featured this week include Mercy Corps and PSA Group.

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Chief Marketer Special Report

Article

Nov. 08 2013




Creating Better Online/Offline Integration

In this Special Report, learn: Ways to craft campaigns that move consumers seamlessly between channels How not to get overwhelmed by new technology The importance of breaking down data silos Best practices for using QR codes and PURLs And more! Sponsored by:

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hardie-355

Article

Nov. 05 2013




Builder Proves the Value of Social Media for Lead Gen

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.

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Screen Shot 2013-11-01 at 5.37.23 PM

Article

Nov. 01 2013




Chief Marketer Listline Nov. 1

Lists featured this week include DoggyLoot and Paula Young.

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builder

Article

Nov. 01 2013




Breaking Down Silos to Build a Better Marketing Team 2

The key to developing a marketing team is to expose individuals to various sub-disciplines that strengthen their overall knowledge.

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disney movie

Article

Oct. 25 2013




Chief Marketer Listline Oct. 28

Lists featured include Disney Movie Club and World Reserve Monetary Exchange.

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landing pages

Article

Oct. 24 2013




Why YOU Should Put Tons of Copy on Your Landing Pages

Here are 10 reasons why marketers should be liberal with the amount of copy they include on landing pages.

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telephone595

Article

Oct. 24 2013




85% of Web Pages Don’t Comply With TCPA Revisions

Just 15% of Web pages collecting contact information are complying with the new revisions to the Telephone Consumer Protection Act or TCPA.

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