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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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insurancenewsnet

Article

Jun. 18 2014




Chief Marketer Listline June 18

Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.

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just in time marketing

Article

Jun. 11 2014




Have You Tried Just in Time Marketing?

Real “Just In Time” messages are targeted quite carefully so they’re even more powerful than mobile and email.

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subway-355

Article

Jun. 10 2014




Subway $5 Footlong Success Shows the Power of Simplicity

The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.

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grocer-355

Article

Jun. 10 2014




Chief Marketer Listline June 10

Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.

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fragrance

Article

Jun. 04 2014




Chief Marketer Listline June 4

Lists featured this week include Fragrance.net PIP and Get Motivated Seminars.

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tree-355

Article

May. 27 2014




Why Keeping Your Data Clean Can Help the Environment

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

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Five blank adhesive note reminders

Article

May. 27 2014




5 Ways to Befriend Your CFO

So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

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acacia-logo

Article

May. 23 2014




Chief Marketer Listline May 27

Lists featured this week include Acacia PIP and Madovor Media.

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help-wanted

Article

May. 13 2014




CMO Talks: 3 Things to Know Before Taking a New CMO Job 1

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

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mailboxes-595[1]

Article

May. 06 2014




How a Tactile Complement Can Strengthen Digital Campaigns

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment

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