What are the big driving forces behind today’s online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns. Email is still considered to be the most important marketing tool for lead gen, while speed and relevance are the big challenges for marketers. Rich content including webinars and white papers are also key to lead gen and nurturing.
The Marketing Technology Blog shares Oracle Eloqua’s rich infographic on lead gen tactics here.