The Chicago Symphony Orchestra is hoping a new customer profile and segmentation study will help it create offers geared to a wider range of subscribers.
While the CSO gets an impressive 84% to 86% of subscribers to renew each year, the subscriber base has been eroding for some time, said vice president of marketing Jane Quinn. The symphony has some 13,000 member households, comprising about 28,000 individual subscribers. Because of changing lifestyles
