Top Women Network
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Marketers
Cannes-terview: Why Nespresso Prefers Unfiltered Conversations
What does espresso have to do with running clubs? More than you’d think. Turns out, people who run at 6 am need something to get them out the door, and Nespresso wants to be that thing. But rather than building its own run clubs, Nespresso has been looking to embed itself in communities where coffee […]
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Top Women Network
Top Women in Media & Ad Tech
AdExchanger’s Top Women in Media & Ad Tech Awards honor the full spectrum of leadership in media and advertising technology—from the C-suite to the operators, data scientists and product builders driving results at every level. As the industry transforms, these are the women not just navigating change, but architecting it. Nominations are now open.
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B-to-B Events
Watch: Leah Stark of Ecolab in The Studio at EMS 2026
Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments. In this episode, Leah Stark, director of experiential marketing at Ecolab, joins us at the 2026 Experiential Marketing Summit to discuss what it means to be a bold-thinker and risk-taker in the industry, and what that looks like in practice. […]
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AI
Everpure’s Rebrand Reflects the New Rules of B2B Marketing in the AI Era
Everpure CMO Lynn Lucas dishes on the company’s rebrand, how AI is changing marketing and why trust remains a critical differentiator in B2B.
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Shopper/Retail
Chewy Chases World Cup Attention With Cuddle Shuttle
The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing therapy dogs to fans.
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Shopper/Retail
How Helzberg’s New Product Data System Drives Customer Acquisition
Fine jewelry retailer Helzberg increased online sales by 25% and accelerated product launches after implementing a new data asset management system.
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Shopper/Retail
Florastor CMO Shares Creator Challenges and An Unexpected Male Customer
Florastor just launched a skin probiotic. CMO Bindu Shah shares why the product is resonating with men, how it keeps tight guardrails on its influencers and how it’s launching a product with Lindsay Hubbard.
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Shopper/Retail
Fenty Strategizes To Rank in Agentic AI Platforms
After noticing a ‘seismic shift’ in consumers using agentic platforms, Chief Digital Officer at Fenty Beauty Brands shares pillars of how the brand is adapting to the shopper’s new way of discovering products.
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Shopper/Retail
Hint Water Launches Sexy Campaign To Tap Into Culture
Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution. Here’s the company’s plan to re-energize its decades-old brand.
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Shopper/Retail
Sam’s Club Taps Its Members For New Influencer Program
Warehouse retailer Sam’s Club aims to drive higher lifetime value by creating a platform for its current members to become influencers.
