Tech & AI Archives - Page 2 of 12

CES 2026

Tech Innovators at CES 2026: Emily Ketchen, SVP and CMO at Lenovo

Chief Marketer Content Director Kaylee Hultgren chats with Emily Ketchen, SVP & CMO of Intelligent Devices Group & International Markets at Lenovo about the brand’s massive presence at the show this year, AI innovations, introducing Gen Z consumers to its next-gen products and more.

CES 2026

CES 2026: AI Practitioners Dish on What It Takes to Exit Pilot Phase

AI in marketing has moved beyond the theoretical to real-world applications that deliver on business outcomes. Those companies that have successfully exited the AI pilot phase share certain commonalities.

Shopper/Retail

Woof Gang Reaps Local Marketing Benefits With National Resources

Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing.

AI

Forrester Report Clarifies Differences in AEO and SEO Practices

Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. In its report “Zero-Click Goes Shopping,” Forrester recommends how businesses should approach some of those key differences regarding bot access and content.

Research

Survey: B2B Tech Firms Race to Keep Up with AEO, More-Agile Competitors

When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K.

Brands on Fire

Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships

Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.

Tech & AI

Digital Trends Report: The Tech Set to Influence the Sports and Media Landscape

Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights.