Shopper/Retail
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Shopper/Retail
New Povison Flagship Store Unlocks Deeper Customer Engagement, Higher AOV
After an informative pop-up store, Povison learned shoppers want more power recliners, as the product accounted for 39% of sales with a 30% higher AOV.
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Shopper/Retail
How Polywood’s Chief Digital Officer Increases Repeat Purchases, Sales and More
Chief Digital Officer Ben Spiegel shares how he is transforming Polywood into a lifestyle brand with better personalization and a robust in-house marketing team.
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Top Women Network
Samples, Short Videos Drive Supergoop’s Marketing Strategy, CMO Says
CMO Lauren Weinberg drives growth with highly visible retail placements, short videos and changing what isn’t performing.
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Shopper/Retail
Economy Squeezes Back-To-School Spending, Deloitte Finds
Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the value they provide to shoppers.
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Shopper/Retail
Gritty Ambassadors To Increase Brand Awareness At Every Man Jack
The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to increase its marketing efficiency, said the VP of Brand.
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Shopper/Retail
Tractor Supply CMO Aims to Balance AI With The Human Connection
At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still keeping its stores and employees as the hub of its brand.
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Shopper/Retail
Target’s VP of Creative Shares Tips After Winning In-House Marketing Agency of the Year
Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says in this Q&A.
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Shopper/Retail
How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era
At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements.
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AI
Why Retail Marketers Need to Treat AI Agents as Customers, Not Tools
According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or tool; it’s a new customer. And brands must analyze how it makes purchase decisions.
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Shopper/Retail
How a Well-Known License Propels a Toothbrush Brand
How U.K.-based toothbrush brand Ordo is breaking into the U.S. by marketing its electric children’s brushes with Squishmallows, Wicked and Minions licenses.
