Agencies
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Agencies
Get the Scoop in Chief Marketer’s Super Book
Check out the digital edition of Chief Marketer’s annual Super Book, featuring the PRO Awards, Top Shops and more!
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Agencies
The Marketing Wizardry of Harry Potter: The Exhibition
Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees.
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Agencies
Go Fish: Contest Casts Goldfish Snacks as Video Stars
Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.
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Agencies
The Hunt for Low Rates Might Be Muting Your Campaign ROI
ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.
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Agencies
How to Turn Paid Influencers into Real Marketing ROI
TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.
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Agencies
Engaging Millennials With Agile Digital Ecosystems
Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.
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Agencies
7 Places to Put Your Marketing Dollars This Year
Seven members of Forbes Agency Council each offer one suggestion for where they think clients should put their marketing dollars this year.
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Agencies
7 Lessons from Trump’s Approach to Social Media
President-elect Donald J. Trump has put social media in the spotlight. Take note of these seven lessons to improve your social media marketing.
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6 Phrases Sure to Damage Client Relationships
These seemingly harmless phrases can hurt your credibility or judgment and ultimately your client relationships.
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Agencies
Beijing KFC Tests Facial Recognition Ordering System
A kiosk in a KFC uses facial recognition technology to scan customers’ faces and suggest menu items.
