Agencies
-
Agencies
B2B Marketers May Increase Branding Spend: Report
Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.
-
Agencies
Nestlé Toll House Bakes Personalization into its Baking Web Site
Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.
-
Agencies
Five Ways Agencies Can Prove Their Value
To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.
-
Agencies
Marketers Most Wanted: Millennials
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.
-
Agencies
Hyundai CMO Dean Evans on its All-American NFL Sponsorship
Hyundai CMO Dean Evans discusses its groundbreaking commercial, on-site activation and strategy around its deal with the National Football League.
-
Agencies
Building a B2B Loyalty Program With B2C Tactics
There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.
-
Agencies
Dunkin’ Pours Valentine’s Love Over Social
Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine’s Day.
-
Agencies
KFC CMO on CX and its Instagram Football Game Experience
KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics.
-
Agencies
Distinguishing Correlation From Causation in Marketing
Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes
-
Agencies
Why Marketers Should Put on Wearables
Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.
