Agencies
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Agencies
How to Craft Localized Digital Marketing Strategies
Small-to-medium size businesses don’t always have the bandwidth to test out unique localized digital marketing strategies to reach local customers.
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Agencies
Here Comes the “Winning” Bride, All Dressed in One-Ply
More than 1,500 people entered the Toilet Paper Wedding Dress Contest with Quilted Northern for a chance to win $10,000. Check out the masterpieces.
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Agencies
Need a Late-Night Taco Bell Run? Tell Your Lyft Driver.
During a night out, Uber passengers need only click on an app to make a Taco Bell run and Taco Mode will satisfy the munchies.
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Agencies
3 Steps to Creating Successful Buyer Personas
Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.
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Agencies
Q&A: Bridging the Sales and Marketing Divide
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.
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Agencies
T-Mobile’s CMO on Going Deep with the Home Run Derby
After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal.
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Agencies
2017 Coupon Use Crosses Demos/Generations
Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.
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Agencies
Top 10 Trends to Transform Digital Marketing
From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.
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Agencies
Digital Gamification Injects a Coolness Factor into Loyalty Programs
Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions.
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Agencies
Gillette Men’s Welcome Package Sometimes Reach Women
The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.
