Agencies
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Digital
25 Ways to Communicate With Customers at Christmas
By focusing on improving the way people interact with your website, you’ll be able to
deliver a better user experience, increase website traffic and grow your business. -
Acquisition
The CoverGirl Rebrand has Been a Long-Time Coming
The relaunch of a well-known product that has been around forever is never easy. Here’s a behind-the scenes look at the year-long CoverGirl rebrand.
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Acquisition
Better Webinars in 2018: 10 Tips
Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.
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Data & Analytics
Avoiding the Pitfalls of Multitouch Marketing Attribution
When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.
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Acquisition
How to Leverage Influencer Video to be Most Effective for Your Brand
Tips to determine the best platform for a specific
influencer’s social video content -
Acquisition
Behind the Scenes with Pepsi on its Aaron Judge Partnership
PepsiCo Senior Director of Sports Marketing Justin Toman on strategy, goals
and playing ball with a beloved rookie. -
Acquisition
DSW Casts off Omnichannel in Favor of New Tech
In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs. -
Agencies
The Digital Crossover Between Marketing and Technology
Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.
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Digital
Medidata Builds B2B Branding Platform on Hope
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
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Acquisition
11 Tips to Sprinkle a Little Glitter on Holiday Marketing
Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works.
