Agencies
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Acquisition
Customer Loyalty: Three Tips to Earn It and Keep It
Don’t let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.
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Acquisition
How Henkel Stays on the Cutting Edge of Influencer Marketing
Ken Krasnow, VP omnichannel marketing, Henkel N.A., will share his expertise and insights during Chief Marketer’s virtual conference “5 Marketing Trends to Bet On in 2018.”
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MarTech
GE Digital Stays on Top of Martech Trends
Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.
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Direct Marketing | Print
Six Elements of Effective Marketing Creative Design
A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these six essential ones.
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Technology
Five Tips on Getting More Value from Martech
A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.
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Acquisition
Paramount Disrupts with Free Drink Hooch App and Suburbicon
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
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Acquisition
Take a Spin through the Year’s Best Auto Activations
Take a spin with Event Marketer through the best of the year’s auto activations—
Acura, Cadillac, Lincoln, Ford, Honda and others. -
Digital
Moët Uncorks Decidedly Modern Holiday Campaigns
The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.
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Social
Bots Help American Eagle Outfitters Engage on Facebook Messenger
An interactive gift guide is the latest innovation in American Eagle Outfitters’ Facebook Messenger campaign to use bots to engage customers via social media.
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Engagement
5 Social Video Marketing Mistakes
With eyeballs moving from linear TV to social video, the advertising budgets are moving there, too – but many marketers are, frankly, doing it all wrong. Here are the five biggest mistakes marketers are making with social video today.
