Agencies
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Data & Analytics
6 Reasons to Keep Data Clean in 2018
Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.
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Acquisition
The New Gold Rush: Marketing to Silver Surfers
Gen Z may be moving in on Millennials as the go-to-market of choice,
but marketers may want to take a second look at silver surfers. -
Acquisition
Moët Goes High-Tech and its Marketing Director Weighs In
Moët & Chandon’s head of U.S. consumer engagement, Christine Ngo, on implementing
new forms of digital holiday marketing for the centuries old brand. -
Digital
Creating Physical Experiences in a Digital World: 4 Tips
Consumers’ physical relationships and communications are bound to the digital world — and your brand experiences must be too.
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Technology
4 Predictions for Martech in 2018
Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.
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Acquisition
The Best Spirits Marketing Campaigns of 2017
Some of the most innovative and surprising creative work is delivered
in the form of spirits marketing campaigns. -
Acquisition
15 Ways to Bridge Social Commerce and Brick-and-Mortar Stores
Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.
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Acquisition
Behind the Scenes of Bud Light’s “Dilly Dilly” Mania
Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.
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Demand Gen
5 Content Marketing Myths to Bust in 2018
There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.
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Agencies
Data Analytics is a Team Sport—What Position Do You Play?
These five key data analytics positions guide clients through significant and complex
business decisions with each team member playing an essential role.
