PR/Comms
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Crisis Management
The Crisis Air Canada Had Five Years to Prepare For
In March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated their families, colleagues and the airline. The company’s CEO, Michael Rousseau, recorded a condolence message. He delivered it almost entirely in English, with French subtitles, speaking two words of French: bonjour and merci. Eight […]
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Crisis Management
Five Questions With Dini von Mueffling: What Six Years Representing an Epstein Survivor Taught Her About Social Impact PR
In this episode of “Five Questions With…,” Dini von Mueffling discusses her PR work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family.
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Media Relations
The Right Way to Turn Social Media Into News Coverage
Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already.
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Branding/Marketing
PR Roundup: Buc-ee’s Trademark Trouble, DuckDuckGo’s Brilliant Non-Product and a Data Wake-Up Call for Communicators
This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.
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Digital & Technology
PRNEWS Announces 2026 People of the Year
PRNEWS announced its 2026 People of the Year honorees—an accomplished group of leaders, innovators and rising talent redefining the future of PR and communications.
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Influencer Marketing
Creator Relations Are Becoming the New Media Relations for Events
As creators increasingly shape how people discover brands’ products and experiences, Communications teams are building dedicated creator programs to help promote in-person events.
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Diversity, Equity & Inclusion
Inclusive Communications Starts Long Before You Hit “Publish”
Inclusive communications is not an afterthought. No matter what the objective is, a campaign will only be successful if the people it is trying to reach see themselves in the message.
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Digital & Technology
Meow Wolf’s Former VP of Comms: AI Is Telling Your Story. Is It Getting It Right?
Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.
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Branding/Marketing
PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo’s OWI Crisis and Hot Jimothy Summer
PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.
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Crisis Management
Yes, Chef: PR Lessons from ‘The Bear’
As the beloved and flawed characters from “The Bear” came together in the final season, many PR professionals perhaps felt a tug at the heartstrings: a sense of familiarity between their working lives and those of the restaurant industry.
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