Ad Tech
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Marketers
The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech
The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech industry. The company reported Q4 and full-year 2025 earnings on Wednesday. TTD’s revenue grew 14% year over year to $847 […]
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AdExchanger Talks
From Avoiding Bad Ads To Demanding ROI
Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.
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Marketers
Why Custom Algorithm Company 59A Cares So Much About Offline Data
59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.
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Data-Driven Thinking
Why Retail Media’s Next Phase Depends On Full-Funnel Measurement
Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, the industry is entering a new phase of growth. However, confidence in measurement has not kept pace with this rapid expansion. Viewing retail media through the […]
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The Big Story
Gold Medal CTV
The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions.
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The Big Story
Gold Medal CTV
The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions.
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AI
One Chatbot’s Journey To Introducing Ads That Don’t Suck
Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.
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Marketers
Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far)
During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point.
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Data-Driven Thinking
Ad Tech Says It’s Not In The Surveillance Business. Now Is The Time To Prove It
I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services could be used to “directly support investigations.” The RFI spelled it out: “The Government is seeking to understand the current state […]
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Marketers
Q4: Omnicom’s IPG Merger Is An AI Test Case
On Wednesday, Omnicom reported its first earnings since closing its $13.5 billion acquisition of IPG, and guess what? AI will be a key growth driver for the combined company. (Uh, duh.) Executives framed the deal as a “data-led AI transformation,” highlighting plans to use AI for targeting, measurement and creative testing through Omni, Omnicom’s centralized […]
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