Ad Tech
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Marketers
The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All
Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD. The OpenTTD product, which will be announced by the DSP during LiveRamp’s RampUp conference in San Francisco later this morning, creates a single login and integrated analytics for companies that span different […]
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Events
AdExchanger Awards
The AdExchanger Awards celebrates excellence in digital marketing and advertising.
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Data-Driven Thinking
Why Binary Audience Decisions Aren’t Fit For The Agentic Era
Every era of advertising has been defined by the moment its infrastructure became the bottleneck. In the late 1990s, the bottleneck was the fax machine. Media buyers negotiated insertion orders over phone calls, signed paper contracts and waited days to confirm a campaign was live. The industry did not abandon that process because it was […]
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The Big Story
Feeding A DSP With Shopper Data
The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money.
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CTV Roundup
Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos
Who says TV is the only media channel that could benefit from converged buying?
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Marketers
WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label
During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.
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Marketers
The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech
The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech industry. The company reported Q4 and full-year 2025 earnings on Wednesday. TTD’s revenue grew 14% year over year to $847 […]
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AdExchanger Talks
From Avoiding Bad Ads To Demanding ROI
Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.
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Marketers
Why Custom Algorithm Company 59A Cares So Much About Offline Data
59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.
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Data-Driven Thinking
Why Retail Media’s Next Phase Depends On Full-Funnel Measurement
Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, the industry is entering a new phase of growth. However, confidence in measurement has not kept pace with this rapid expansion. Viewing retail media through the […]
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