Ad Tech

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  Data-Driven Thinking

  Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing

  In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can often look or feel … off. When there are metrics to hit and placements to fill, creative often takes a […]

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  Marketers

  Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry

  The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […]

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  Marketers

  What A Lead Generation Conference Taught Me About Fixing Ad Ops

  I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week.  Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and […]

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  AI

  AdMarketplace Is Piloting Performance Ads In AI Chat

  AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still no clear playbook for monetizing those interactions without messing with the user experience. Search advertising specialist adMarketplace is one of […]

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  AdExchanger Talks

  Ready, Set, Upfront

  Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City. Alongside Netflix, Amazon is one of a handful of digital-first companies that recently entered the upfront fray and are competing against traditional networks for annual advertiser budgets […]

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  CTV Roundup

  Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It?

  It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet.

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  The Big Story

  Programmatic Peacekeeping

  Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org’s goal to encourage more conversation and less conflict.

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  Marketers

  NBCU’s Peacock Is Officially On Its Way To Profitability

  NBCUniversal successfully called its shot with the nickname “Legendary February.”

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  AI

  ChatGPT Ads Have Begun Showing Up For Logged-Out Users

  Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.

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  Data-Driven Thinking

  The DROP Is Coming: Why Fines Under California’s Delete Act Are About to Spike

  By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act.  Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not […]

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