Ad Tech
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CES 2026
Be-wear More Ad Networks!; CES Is Much Ado About AI
Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […]
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Marketers
Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers
Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.
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CES 2026
No Waiting for May – CES Is Where The TV Upfront Season Starts
If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.
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AI
Can AI Chatbots Run Ads Without Losing Consumer Trust?
AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.
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AdExchanger Talks
The Brand Safety Balancing Act
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.
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Marketers
Top 10 Stories of 2025
This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never quite happened.
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The Big Story
Two Types Of AI In Advertising
AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.
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AI
6 (More) AI Startups Worth Watching
The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.
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Marketers
H&R Block’s Marketing Strategy Is To Make Taxes Feel A Little Less Taxing
H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.
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AdExchanger Talks
Breaking The Snap Stereotypes
Think you know Snapchat’s audience? Think again, says Ajit Mohan, Snap’s chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren’t big spenders.
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