Data Driven ROI
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Data Driven ROI
7 Digital Marketing Trends to Consider for 2020
What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand. -
Profiles & Campaigns
CMO Q&A: McAfee’s Cybersecurity Marketing Challenges
McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.
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Profiles & Campaigns
Justworks Refines Online Lead Nurturing With Testing
Testing creative and calls to action is helping Justworks improve
its online lead nurturing and conversion rates. -
Data & Analytics
Don’t Let AI Bias Derail Your Marketing Efforts
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
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Demand Gen
Six Tips for Using ABM to Complement Your Demand Gen Strategy
Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge. -
Direct Marketing | Print
Why Martech Investments Aren’t Optimized: Infographic
Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report. -
Data Driven ROI
Four Brands Getting Customer Experience Right
Brands who get the customer experience equation right reap greater
loyalty and increased revenues. Those that fail risk customer defection. -
MarTech
The AI Paradox: Why More Automation Means We Need More Humanity
How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy. -
Email
Surviving the Blacklist: Email Tips for Getting Your Domain Unblocked
Companies like GasBuddy that observe email marketing best practices often
don’t think blacklisting should be on their worry list. Think again. -
Profiles & Campaigns
Email Personalization Boosts Bernie 2020 Donations
Personalized email is helping the Bernie Sanders campaign create a spirit of community
to engage subscribers—and donors—for the presidential candidate.