Chief Marketer Staff
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Profiles & Campaigns
Super Bowl Round-Up: Lexus’ Music Video, Bud Light & Pac-Man
Brands have been slowly leaking more info on their Super Bowl campaigns, and Chief Marketer is bringing readers a weekly update of what’s happening across all things Super Bowl marketing. Check out this week’s latest headlines here.
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Profiles & Campaigns
Super Bowl Round-Up: Carnival Takes the Plunge, Doritos Ready to Crash
Each week leading up to the big game, Chief Marketer will be providing readers with a round-up of how marketers are approaching Super Bowl strategies, what brands have up their sleeves for those precious Super Bowl TV ads and which spots promise to make the biggest splash with viewers on Feb. 1.
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Data & Analytics
Marketers Embracing Data-Driven Practices
A majority of marketers are embracing data-driven marketing practices, and are working hard to find the right technology solutions and training for staffers to get the most out of big data, according to a recent report from Bizo.
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Technology
Big Spending On Marketing Tech Acquisitions
There have been almost $6.2 billion in marketing tech acquisition deals in just the last three months, including $768.3 million in new funding for early-, middle-, and late-stage start-ups.
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Digital
Online Advertising Poised to Grow
A ZenithOptimedia study has revealed projections for global ad spending in 2015, with online advertising estimated to grow 15 percent over the next two years, fueled by mobile and display ads.
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Social
2015 Social Trends to Watch
Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.
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Tips for Boosting B2B Sales
For marketers looking to increase B2B business, a good place to start is understanding exactly who B2B buyers are.
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Digital
SEO Best Practices for 2015
The ways in which marketers execute SEO campaigns will evolve in the year ahead, with SEO encompassing the technical components of online marketing and content marketing driving search engine results.
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Email
Emailing Canada: Truths and Myths
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
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ROI | Metrics
SEO Upgrades Help DickiesStore
DickiesStore has seen big results since focusing on improving its SEO tactics.
